Award

GB-Bristol: Brand Awareness Campaign

FORESTRY ENGLAND

This public procurement record has 1 release in its history.

Award

25 Sep 2020 at 15:20

Award Notice
Summary of the contracting process

The recent procurement process for a brand awareness campaign was initiated by Forestry England, located in Bristol, UK. The contract, valued at £24,260, aims to enhance public awareness of forestry services and was awarded to Edit Branding. This campaign falls under the marketing services industry, specifically focusing on advertising and marketing services. The tender was officially closed on 12th November 2019, with the contract period running from 13th November 2019 to 10th February 2020. The procurement method was an open procedure.

This tender presents significant opportunities for marketing and advertising firms, particularly those with expertise in brand campaigns and emotional storytelling. Businesses that can develop outdoor and digital media concepts, as well as produce engaging video content, would be particularly well-suited to compete for similar future contracts. Additionally, firms with a focus on partnerships in media planning could leverage this opportunity to collaborate effectively within the scope set by Forestry England.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

GB-Bristol: Brand Awareness Campaign

Notice Description

Forestry England launched in April 2019 and awareness is low. There is a lack of understanding of our work in caring for the nation's forests and how this benefits people, wildlife and businesses. We want to increase awareness and understanding so people form a connection to the forest and support our work now and in the future through visiting, advocacy and donating their time and money. This will allow us to continue to look after these forests for the next 100 years. We are looking for a supplier to create a creative concept for the brand campaign that creates an emotional response to the work Forestry England does to care for the nation's forests. Media has not yet been agreed but is likely to include: *Outdoor & print concepts (formats TBC) *Adapted video assets for use on digital outdoor formats and online ads Mandatories *The brand video that we created earlier in the year has received incredibly positive feedback internally and with partners. We would like to repurpose this content to use externally in a pithier, shorter video format, retaining its emotional pull Out of scope *Media planning and buying - to be delivered by Manning Gottlieb under the government media buying framework. We would like you to work in partnership with our media planner to develop the campaign *Artwork - to be completed in-house

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-feea85c3-fc4c-4f3d-af74-b9c0b8ed998f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d2209fa3-be75-41b7-af07-433ebacdc8ac
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£24,260 Under £100K
Lots Value
Not specified
Awards Value
£24,260 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Sep 20205 years ago
Submission Deadline
12 Nov 2019Expired
Future Notice Date
Not specified
Award Date
12 Nov 20196 years ago
Contract Period
13 Nov 2019 - 10 Feb 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
FORESTRY ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS16 1EJ
Post Town
Bristol
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
TLK South West (England)
Local Authority
South Gloucestershire
Electoral Ward
Stoke Park & Cheswick
Westminster Constituency
Filton and Bradley Stoke

Supplier Information

Number of Suppliers
1
Supplier Name

EDIT BRANDING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-feea85c3-fc4c-4f3d-af74-b9c0b8ed998f-2020-09-25T16:20:02+01:00",
    "date": "2020-09-25T16:20:02+01:00",
    "ocid": "ocds-b5fd17-feea85c3-fc4c-4f3d-af74-b9c0b8ed998f",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP529124200",
        "title": "GB-Bristol: Brand Awareness Campaign",
        "description": "Forestry England launched in April 2019 and awareness is low. There is a lack of understanding of our work in caring for the nation's forests and how this benefits people, wildlife and businesses. We want to increase awareness and understanding so people form a connection to the forest and support our work now and in the future through visiting, advocacy and donating their time and money. This will allow us to continue to look after these forests for the next 100 years. We are looking for a supplier to create a creative concept for the brand campaign that creates an emotional response to the work Forestry England does to care for the nation's forests. Media has not yet been agreed but is likely to include: *Outdoor & print concepts (formats TBC) *Adapted video assets for use on digital outdoor formats and online ads Mandatories *The brand video that we created earlier in the year has received incredibly positive feedback internally and with partners. We would like to repurpose this content to use externally in a pithier, shorter video format, retaining its emotional pull Out of scope *Media planning and buying - to be delivered by Manning Gottlieb under the government media buying framework. We would like you to work in partnership with our media planner to develop the campaign *Artwork - to be completed in-house",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79340000",
                "description": "Advertising and marketing services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "South West",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 24260,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2019-11-12T00:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2019-11-13T00:00:00Z",
            "endDate": "2020-02-10T23:59:59Z"
        },
        "suitability": {
            "sme": false,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-126649",
            "name": "Forestry England",
            "identifier": {
                "legalName": "Forestry England"
            },
            "address": {
                "streetAddress": "Building 620, Bristol Business Park",
                "locality": "Bristol",
                "postalCode": "BS16 1EJ",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Claire Hodges",
                "email": "Claire.hodges@forestryengland.uk",
                "telephone": "07775019412"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-151963",
            "name": "Edit Branding",
            "identifier": {
                "legalName": "Edit Branding"
            },
            "address": {
                "streetAddress": "Federation House 2 Federation Street Manchester M4 4BF"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-126649",
        "name": "Forestry England"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-feea85c3-fc4c-4f3d-af74-b9c0b8ed998f-1",
            "status": "active",
            "date": "2019-11-12T00:00:00Z",
            "datePublished": "2020-09-25T16:20:02+01:00",
            "value": {
                "amount": 24260,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-151963",
                    "name": "Edit Branding"
                }
            ],
            "contractPeriod": {
                "startDate": "2019-11-13T00:00:00Z",
                "endDate": "2020-02-10T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/d2209fa3-be75-41b7-af07-433ebacdc8ac",
                    "datePublished": "2020-09-25T16:20:02+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "Please follow this link to view the notice.",
                    "url": "https://www.delta-esourcing.com/delta/respondToList.html?noticeId=529124200"
                }
            ]
        }
    ]
}