Award

Walk It, Ride It Campaign 2025

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

20 Jan 2026 at 17:30

Award Notice
Summary of the contracting process

The West Yorkshire Combined Authority has successfully completed the procurement process for the "Walk It, Ride It Campaign 2025," appointing STEFFCO LIMITED TRADING AS RESOURCE as the supplier. The procurement was conducted using a restricted procedure, focusing on advertising and marketing services within the industry category. Essential to this process was the integration of the Weaver Network branding into the campaign strategies. The award stage concluded with the contract being active from 5th January 2026 to 30th September 2026, covering a range of locations including the United Kingdom and other international areas. The award was made official on 24th December 2025, with the contract valued at £241,717.

This tender provides a significant opportunity for businesses specialising in marketing and advertising services to expand their portfolios and build a relationship with a prominent public sector organisation. The tender's focus on multi-channel campaigns suggests opportunities for agencies adept at digital marketing, brand integration, and cross-media engagement. SMEs participated in the tender process, showcasing its suitability for small to medium-sized enterprises looking to gain more substantial public sector contracts. As the project involves broad geographical reach, companies with international operational capabilities stand to benefit substantially.

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Notice Information

Notice Title

Walk It, Ride It Campaign 2025

Notice Description

The West Yorkshire Combined Authority has appointed a Marketing Agency to deliver successful multi-channel campaigns across owned, earned and paid-for platforms with good levels of engagement with service users. In addition, the successful Agency will propose how the Walk It, Ride It Campaign, and the Weaver Network branding can be integrated and work effectively together.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ffb95a01-e093-4c3e-9f0c-3e115508bb70
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dfdb7a5a-4ff0-4cb2-927f-3c48080e29a3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£241,717 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jan 20261 months ago
Submission Deadline
19 Nov 2025Expired
Future Notice Date
Not specified
Award Date
24 Dec 20252 months ago
Contract Period
5 Jan 2026 - 30 Sep 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
St David Deji-Adams
Contact Email
david.deji-adams@westyorks-ca.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

STEFFCO LIMITED TRADING AS RESOURCE

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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