Tender

Customer Relationship Marketing, Direct Response and Regional Marketing

FIRST GREATER WESTERN LIMITED

This public procurement record has 1 release in its history.

Tender

15 Jan 2021 at 09:33

Summary of the contracting process

The tender titled "Customer Relationship Marketing, Direct Response and Regional Marketing" is being conducted by First Greater Western Limited, based in Swindon, UK. The procurement process is classified under marketing services (CPV code: 79342000) and is currently at the active tender stage, with the submission period closing on 15th February 2021. The contract will be valued at £2,000,000 and will be executed from 1st July 2021 to 31st March 2023, focusing on services delivered in London and South West England. This procurement follows a selective method, specifically a negotiated procedure with a prior call for competition, allowing for targeted engagement with potential suppliers.

This tender presents significant opportunities for businesses specialising in marketing services, particularly those experienced in customer relationship management and regional marketing strategies. Companies that can demonstrate a strong understanding of aligning marketing strategies with customer programmes would be particularly well-suited to compete for this contract. As First Greater Western Limited aims to enhance its customer outreach, firms that can offer innovative marketing solutions, adept strategic planning, and effective direct response tactics will find this procurement an ideal avenue for business growth.

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Notice Title

Customer Relationship Marketing, Direct Response and Regional Marketing

Notice Description

Provision of Customer Relationship Marketing, Direct Response and Regional Marketing including leading the strategy for the Customer Programme ensuring alignment with overall marketing strategy.

Lot Information

Lot 1

Provision of Customer Relationship Marketing, Direct Response and Regional Marketing including leading the strategy for the Customer Programme ensuring alignment with overall marketing strategy.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-028a91
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/000827-2021
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
£2,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Jan 20215 years ago
Submission Deadline
15 Feb 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Jun 2021 - 31 Mar 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
FIRST GREATER WESTERN LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWINDON
Postcode
SN1 1HL
Post Town
Swindon
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK71 Swindon
Delivery Location
Not specified

Local Authority
Swindon
Electoral Ward
Central
Westminster Constituency
Swindon South

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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