Notice Information
Notice Title
Digital Marketing Services
Notice Description
Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.
Lot Information
Lot 1
The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. The will design, development and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.
Options: The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.
Renewal: Expires initially on 30th September 2022 with options to extend for a further three thirteen months period
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-028a99
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/010735-2021
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £1,000,000 £1M-£10M
- Lots Value
- £1,000,000 £1M-£10M
- Awards Value
- Not specified
- Contracts Value
- £1,000,000 £1M-£10M
Notice Dates
- Publication Date
- 14 May 20214 years ago
- Submission Deadline
- 17 Feb 2021Expired
- Future Notice Date
- Not specified
- Award Date
- 26 Apr 20214 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- UNIVERSITY OF KEELE
- Contact Name
- Linda Sutton
- Contact Email
- l.sutton@keele.ac.uk
- Contact Phone
- +44 7812734327
Buyer Location
- Locality
- NEWCASTLE
- Postcode
- ST5 5BG
- Post Town
- Stoke-on-Trent
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG2 Shropshire and Staffordshire
- Small Region (ITL 3)
- TLG24 Staffordshire CC
- Delivery Location
- TLG West Midlands (England)
-
- Local Authority
- Newcastle-under-Lyme
- Electoral Ward
- Keele
- Westminster Constituency
- Newcastle-under-Lyme
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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