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Digital Marketing Services

UNIVERSITY OF KEELE

This public procurement record has 2 releases in its history.

Award

14 May 2021 at 16:30

Award Notice
Tender

15 Jan 2021 at 10:40

Tender Notice
Summary of the contracting process

The University of Keele is seeking to appoint a digital marketing services agency, specifically targeting businesses with experience in the higher education sector. This procurement process, classified under marketing services (CPV code 79342000), is currently in the award stage following the completion of a tender that closed on 17th February 2021. The contract is valued at £1,000,000 and is set for an initial term of thirteen months, commencing on 1st August 2021, with potential extensions extending total duration until 30th September 2025. The delivery location for services is Keele University, located in Staffordshire, United Kingdom.

This tender presents significant opportunities for digital marketing agencies, particularly those with proven expertise in enhancing student recruitment within the higher education sector. Agencies that can demonstrate innovation and a solid understanding of the student journey are well-suited to compete for this contract, which focuses on delivering an integrated marketing and recruitment campaign. Given the challenging targets for both home and international student applications, firms capable of generating leads and optimising marketing strategies stand to benefit from this procurement.

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Notice Information

Notice Title

Digital Marketing Services

Notice Description

Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.

Lot Information

Lot 1

The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. The will design, development and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.

Options: The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.

Renewal: Expires initially on 30th September 2022 with options to extend for a further three thirteen months period

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-028a99
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/010735-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
£1,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£1,000,000 £1M-£10M

Notice Dates

Publication Date
14 May 20215 years ago
Submission Deadline
17 Feb 2021Expired
Future Notice Date
Not specified
Award Date
27 Apr 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF KEELE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE
Postcode
ST5 5BG
Postcode Area
Stoke-on-Trent
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Newcastle-under-Lyme
Electoral Ward
Keele
Westminster Constituency
Newcastle-under-Lyme

Supplier Information

Number of Suppliers
1
Supplier Name

Arke Agency Ltd

Further Information

Open Contracting Data Standard (OCDS)

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