Award

AHDB Beef and Lamb Representative for Italy and Switzerland

AHDB

This public procurement record has 2 releases in its history.

Award

03 Aug 2021 at 21:45

Tender

16 Feb 2021 at 22:56

Summary of the contracting process

The procurement process is led by the Agriculture and Horticulture Development Board (AHDB), seeking a representative for their "AHDB Beef and Lamb Representative for Italy and Switzerland" initiative. This open procurement, classified under public relations services, aims to develop markets for British lamb and beef in Italy, Switzerland, and Malta. The tender was active until May 7, 2021, with the contract period commencing on July 1, 2021, and running for one year, with options for two 12-month extensions. The successful vendor must be based in Italy or Switzerland and able to facilitate market growth in these regions.

This contract presents an opportunity for businesses engaged in public relations and market development, especially those with expertise in the agri-food sector. Firms that can demonstrate strong local connections and experience within the Italian and Swiss markets would be well-positioned to compete, as the representative will be tasked with building relationships, devising local strategies, and enhancing the visibility of British products. Additionally, businesses with capabilities in brand ambassadorship and market intelligence will find this opportunity particularly advantageous for growth.

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Notice Title

AHDB Beef and Lamb Representative for Italy and Switzerland

Notice Description

AHDB Exports are looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese markets for British lamb and beef. This will be for the contract period of 1 year with the option to extend for a further 2 periods of 12 months each. The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement.

Lot Information

Lot 1

Responsible for driving value and volume sales, the successful representative/agent will be expected to: Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty Act as a brand ambassador for British produce Liaise with central AHDB staff in areas such as media, PR, and digital

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0293ac
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/018691-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£420,000 £100K-£500K
Lots Value
£420,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£358,000 £100K-£500K

Notice Dates

Publication Date
3 Aug 20214 years ago
Submission Deadline
7 May 2021Expired
Future Notice Date
Not specified
Award Date
16 Jun 20214 years ago
Contract Period
30 Jun 2021 - 30 Jun 2024 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Not specified
Contact Email
procurement@ahdb.org.uk, sarah.waters@ahdb.org.uk
Contact Phone
+44 2476478600

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2LZ
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

JEFF MARTIN

Open Contracting Data Standard (OCDS)

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