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Marketing and Brand Strategy and Media Buying Agency

Solent University

This public procurement record has 2 releases in its history.

Award

27 Oct 2021 at 09:16

Award Notice
Tender

17 Mar 2021 at 09:08

Tender Notice
Summary of the contracting process

Solent University has recently completed a public procurement process for a contract titled "Marketing and Brand Strategy and Media Buying Agency". This project falls under the marketing services industry category and is located in Southampton, United Kingdom. The procurement was conducted via a selective method, specifically a restricted procedure, and encompassed two lots: a Marketing & Brand Strategy Agency and a Media Buying Agency. The tender period concluded on 14 April 2021, with the contracts signed on 19 August 2021 and 14 September 2021 for media buying and brand strategy respectively. The anticipated value of these contracts ranges between £500,000 to £1 million for Lot 1 and £4.5 million to £7.5 million for Lot 2.

This tender presents significant opportunities for marketing and advertising firms, particularly those skilled in brand strategy, media buying, and digital marketing. Agencies capable of delivering comprehensive marketing solutions that align closely with client objectives will find this an appealing opportunity. Given the strategic nature of the contracts, businesses that can demonstrate innovation in recruitment marketing or have proven experience working with educational institutions may be particularly well-suited to compete for these contracts.

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Notice Information

Notice Title

Marketing and Brand Strategy and Media Buying Agency

Notice Description

Contracts have been awarded for: Marketing & brand strategy agency (Lot 1) Media Buying Agency (Lot 2)

Lot Information

Marketing & Brand Strategy Agency (Lot 1)

Marketing and Brand Strategy Agency. Additional information: Value over the life of the contract including extensions is anticipated to be in the region of between PS500k and PS1m. Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

Options: Initial term 2 years plus option to extend for 3 x 1 year periods.

Renewal: It is anticipated at the end of the contract period including any extensions, that the University will advertise for these services again.

Media Buying Agency

Media Buying Agency. Additional information: Value over the life of the contract including extensions is anticipated to be in the region of between PS4.5m and PS7.5m. Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

Options: Initial term 2 years plus option to extend for 3 x 1 year periods.

Renewal: It is anticipated at the end of the contract period including any extensions, that the University will need to advertise for these services again.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-029c6e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/026858-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£8,250,000 £1M-£10M
Lots Value
£8,250,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Oct 20214 years ago
Submission Deadline
14 Apr 2021Expired
Future Notice Date
Not specified
Award Date
19 Aug 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
March 2026 if all 3 optional extension are taken

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Solent University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO14 0YN
Postcode Area
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLJ3 Hampshire and Isle of Wight
Local Authority
Southampton
Electoral Ward
Bargate
Westminster Constituency
Southampton Itchen

Supplier Information

Number of Suppliers
2
Supplier Names

Havas People Limited

PS London Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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