Award

Using Behavioural Science to Target Increased Uptake in Cancer Screening

NHS WAKEFIELD CCG

This public procurement record has 1 release in its history.

Award

23 Mar 2021 at 22:56

Summary of the contracting process

The NHS Wakefield Clinical Commissioning Group is proceeding with a completed procurement process titled "Using Behavioural Science to Target Increased Uptake in Cancer Screening." This initiative falls within the health services industry and is focused on the West Yorkshire and Harrogate area, specifically targeted at populations experiencing inequality. The procurement followed a limited method, negotiated without the publication of a contract notice, and centred around services to enhance cancer screening uptake. The contract was awarded on 23 March 2021 to CAJA Limited, valued at £49,800, with preparations beginning for a broad implementation starting in May 2021 and anticipated results by June 2021.

This project presents notable opportunities for businesses specialising in health services, particularly those experienced in behavioural science applications within healthcare settings. Companies that offer innovative solutions to increase engagement in health programmes, especially in underserved communities, would be well-suited to compete. The project's emphasis on sustainability and local staff empowerment further highlights the potential for long-term partnerships, making it attractive for SMEs seeking growth in the public health sector.

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Notice Title

Using Behavioural Science to Target Increased Uptake in Cancer Screening

Notice Description

West Yorkshire and Harrogate Cancer Alliance and West Yorkshire and Harrogate Health and Care Partnership, would like to utilise a model which has been developed to use behavioral science to target increased cancer uptake and specifically targets populations of inequality. This specific model has been rolled out in another area of the country and has seen increased uptake of cancer screening. The scope will be broadened to include all three screening programmes and cancer prevention indicators i.e. smoking cessation and healthy weight.

Lot Information

Lot 1

Caja will utilise their sustainable model developed with (and successfully used within) South Yorkshire & Bassetlaw Cancer Alliance) to increase cancer screening uptake in West Yorkshire & Harrogate through primary care, starting in Bradford. Their model empowers stakeholders in behavioural science techniques and applies this to promotion of cancer screening uptake, targeting populations of inequality. They have increased cervical screening uptake in active practices in South Yorkshire by at least 25%. The scope in Bradford will be broadened to include all three screening programmes and cancer prevention indicators, such as smoking cessation and healthy weight.

Procurement Information

Caja have already developed many of the materials needed for this project in a neighbouring area (South Yorkshire and Bassetlaw - SY&B), which provides increased value for money in WY&H: mapping the patient's cancer screening journey for the cervical and breast programmes, a suite of behavioural science interventions to be tested in different practice populations and stakeholder workshop materials to educate staff about how to use behavioural science techniques. This has substantially reduced costs and allowed Caja to include the bowel screening programme in addition to prevention indicators, namely smoking cessation and healthy weight. This also speeds up the timeline of the project, and the proposed plan from Caja states the Bradford suite of interventions can be tested and ready by May 2021 with provisional results by June. Cancer Alliance modelling has shown that there are hundreds of 'missed' cancers in its region due to the COVID pandemic, some of which will be asymptomatic and could be diagnosed via screening; the Alliance must act quickly to find them and improve people's chances of survival. As their SY&B project is currently underway, Caja will be using the live learning from this in WY&H as the project progresses. For example, the practices that have 'gone live' in SY&B have highly socio-economically deprived practice populations. The WY&H practices selected for the first pilots have similar practice populations and so the model and interventions used will be very similar (but will be tested locally to ensure they are as effective). The next SY&B practices to go live have high proportions of ethnic minorities in their practice populations, and the learning from this will be used to inform the expansion of the Bradford project into practices serving ethnic minorities who have lower screening uptake. Caja's model involves the education of regional and primary care staff around behavioural science and its applications, providing crucial sustainability compared to 'parachute projects' where additional staff are acquired temporarily. The empowerment of the existing workforce means that these techniques can be employed beyond the timeline of this project and applied wider than cancer screening and prevention. The Alliance are already hearing examples from SY&B of where else they have used the techniques which have been learnt. As we emerge from the pandemic, we can no longer ignore health inequalities and this project will help us to reduce those inequalities related to cancer, whilst supporting screening programme restoration as per the NHS Phase 3 letter. In SY&B cervical screening uptake has increased in 'live' practices by at least 25%, which, if replicated in Bradford for all three programmes has the potential to reduce health inequalities by saving many lives through prevention and early diagnosis of cancer.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-029e97
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/005926-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Negotiated without publication of a contract notice
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services


CPV Codes

85100000 - Health services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£49,800 Under £100K

Notice Dates

Publication Date
23 Mar 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Mar 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NHS WAKEFIELD CCG
Contact Name
Brenda Powell
Contact Email
brenda.powell1@nhs.net
Contact Phone
+44 1484464262

Buyer Location

Locality
WAKEFIELD
Postcode
WF1 1LT
Post Town
Wakefield
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE45 Wakefield
Delivery Location
TLE4 West Yorkshire

Local Authority
Wakefield
Electoral Ward
Wakefield North
Westminster Constituency
Wakefield and Rothwell

Supplier Information

Number of Suppliers
1
Supplier Name

CAJA

Open Contracting Data Standard (OCDS)

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