Award

AWARDED - Representation work on behalf of AHDB covering Poland and Czech Republic

AHDB

This public procurement record has 1 release in its history.

Award

01 Apr 2021 at 23:56

Summary of the contracting process

The procurement process involves the Agriculture and Horticulture Development Board (AHDB) seeking representation services primarily for the Polish and Czech Republic markets, specifically targeting beef and lamb products. The tender, titled "AWARDED - Representation work on behalf of AHDB covering Poland and Czech Republic," falls under the public relations services category and was conducted via an open procurement method. The contract, which is now complete, was awarded to i-Blue Marketing Ltd with a total value of €680,000. The contract period is for one year, starting from 24 March 2021, with potential extensions for up to three additional 12-month periods.

This tender presents a significant opportunity for businesses specialising in public relations and marketing services, particularly those familiar with the agricultural sector and the specific markets of Poland and the Czech Republic. Companies with expertise in conducting promotional campaigns, digital marketing, and event organisation would be well-suited to compete in future tenders as AHDB prepares to seek new representatives. The successful bidder will play a crucial role in developing strategies for market growth, thus creating pathways for business expansion in the meat trade sector.

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Notice Title

AWARDED - Representation work on behalf of AHDB covering Poland and Czech Republic

Notice Description

AWARDED - AHDB Exports is looking for a Polish/English speaking representative to develop the Polish, Hungarian, Finnish and Czech Republic market for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Polish, Hungarian, Finnish and Czech Republic market. This will be for the contract period of 1 year with the options to extend for a further 3 periods of 12 months each. After this, the opportunity will be put out to tender again.

Lot Information

Lot 1

Promotional campaigns and events aimed at the Polish and Czech Republic meat trade, butchery and food service sectors. We expect the delivery of at least five promotional events each financial year including food exhibitions. Retail support activities. This may include in-store promotions at selected retail outlets and POS. PR and advertising activities, including the production of promotional materials Digital activity. This includes content management, content generation

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02a273
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/006914-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£680,000 £500K-£1M

Notice Dates

Publication Date
1 Apr 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Mar 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2TL
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

I-BLUE MARKETING

Open Contracting Data Standard (OCDS)

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