Award

Representation work for the Belgium market

AHDB

This public procurement record has 1 release in its history.

Award

06 Apr 2021 at 21:56

Summary of the contracting process

The contract titled "Representation work for the Belgium market" has been awarded by AHDB, a body governed by public law based in the United Kingdom. This procurement falls under the services category, specifically focusing on public relations services, with a budget of €560,000. The award process was conducted as an open tender, aiming to enhance the awareness of various quality assurance schemes for beef and lamb in the Belgian market. The contract was signed on 12th March 2021, and the related services are expected to be delivered in Belgium.

This tender presents significant opportunities for businesses specialising in marketing and public relations within the food sector, especially those targeting the agricultural and meat industries. Companies with experience in brand differentiation and market penetration in smaller markets, particularly those familiar with EU agricultural products, will find this contract particularly relevant. The resultant marketing efforts will not only bolster the visibility of UK-produced beef and lamb but could also pave the way for further contracts in related areas, fostering business growth.

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Notice Title

Representation work for the Belgium market

Notice Description

AWARDED - AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb). To support this, AHDB requires the delivery of a comprehensive marketing and communication plan. Representative must live in Belgium or have a commercially based office

Lot Information

Lot 1

The Belgian retail market for lamb is small and mainly supplied with imported lamb. Nevertheless this market is open to more volumes and more added value in terms of marketing. AHDB wishes to differentiate beef and lamb produced under assurance schemes with supporting brands such as the QSM - Agneau St George and Boeuf St George, Red Tractor and PGI West Country, possibly "Food is Great" or similar alternatives.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02a2f5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007044-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£560,000 £500K-£1M

Notice Dates

Publication Date
6 Apr 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Mar 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
+44 2476478600

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2TL
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLE Yorkshire and The Humber

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

BUSINESS SOLUTIONS - VIVACTIS BENELUX

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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