Award

AWARDED - PR representation/activity on behalf of AHDB for the French market

AHDB

This public procurement record has 1 release in its history.

Award

06 Apr 2021 at 21:56

Summary of the contracting process

The procurement process involves the Agriculture and Horticulture Development Board (AHDB), which is seeking a provider for public relations services specifically aimed at promoting Quality Standard Marks (QSM) in France. The call for tender, titled "AWARDED - PR representation/activity on behalf of AHDB for the French market", entered the Award stage on 12 March 2021, with a contract value of €960,000. The active contract covers a period of one year, with the possibility of extending for an additional three years. This procurement falls under the 'services' category, classified under public relations services (CPV code 79416000), and targets activities within the French market.

This tender presents a significant opportunity for businesses specialising in public relations, particularly those with expertise in the food and agricultural sectors. Agencies capable of orchestrating events and enhancing brand visibility in both retail and foodservice in France will find a suitable platform to submit their proposals. Given the competitive nature of this contract, firms with a strong background in international PR strategies, particularly those experienced in engaging with the EU market and local French industries, would be well-positioned to secure such contracts and contribute to AHDB's objectives.

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Notice Title

AWARDED - PR representation/activity on behalf of AHDB for the French market

Notice Description

AHDB are looking for a PR agency to deliver Press and PR services, such as organising events to increase visibility of QSM in France in both retail and foodservice sectors. This will be for the contract period of 1 year with the option to extend for a further 3 periods of 12 months each, if required. AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb).

Lot Information

Lot 1

AHDB are looking for a PR agency to deliver Press and PR services, such as organising events to increase visibility of QSM in France in both retail and foodservice sectors.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02a2f7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007046-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£960,000 £500K-£1M

Notice Dates

Publication Date
6 Apr 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Mar 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Not specified
Contact Email
procurement@ahdb.org.uk
Contact Phone
+44 2476478600

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2TL
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

VIVACTIS PUBLIC RELATIONS

Open Contracting Data Standard (OCDS)

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