Award

PR Representation work covering Germany and Austria on behalf of AHDB

AHDB

This public procurement record has 1 release in its history.

Award

15 Apr 2021 at 21:55

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has completed the procurement process for public relations representation services covering Germany and Austria. The tender, titled "PR Representation work covering Germany and Austria on behalf of AHDB," was initiated under an open procedure and aimed to enhance the market presence of British lamb and beef in these regions. The contract was awarded to Dr Tim Schafer with a total value of €560,000, and it was signed on 31 March 2021. The main procurement category for this project falls under public relations services, with the contract being executed during the active award stage.

This opportunity presents a significant potential for growth for businesses that specialise in public relations, particularly those experienced in agricultural markets and with a strong understanding of the German and Austrian sectors. Companies that can effectively liaise with AHDB and understand local market dynamics would be well-positioned to compete. Whether they be small to medium enterprises (SMEs) or larger agencies, those with expertise in market development and brand promotion in the food and agriculture industry could leverage this contract to expand their reach and enhance their service offerings.

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Notice Title

PR Representation work covering Germany and Austria on behalf of AHDB

Notice Description

AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb and beef in the German and Austrian markets. The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Lot Information

Lot 1

Responsible for driving value and volume sales, the successful representative will be expected to: * Liase closely with the AHDB Exports team (based in the UK and in France), to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets for British lamb and beef, and effectively maintain and build new relationships with relevant contacts in the German and Austrian market. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef * Devise and implement effective local strategies to promote Brtish lamb and beef, aimed at increasing awareness and brand loyalty, to act as brand ambassador for British produce. * Liaise with central AHDB staff in areas such as media, PR and digital.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02a6ab
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007994-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£560,000 £500K-£1M

Notice Dates

Publication Date
15 Apr 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Mar 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Not specified
Contact Email
procurement@ahdb.org.uk
Contact Phone
+44 2476478600

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2TL
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

DR TIM SCHAFER

Open Contracting Data Standard (OCDS)

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