Award

Provision of Creative Services

THE UNIVERSITY OF CENTRAL LANCASHIRE

This public procurement record has 2 releases in its history.

Award

08 Oct 2021 at 21:44

Tender

22 Apr 2021 at 21:55

Summary of the contracting process

The University of Central Lancashire is conducting a procurement process titled "Provision of Creative Services" within the advertising and marketing services industry. Located in Preston, UK, this initiative has reached the award stage as of October 8, 2021, following a selective tendering method. The procurement involves four lots, including Creative Design, Photography, Videography, and Copywriting Services, with contracts awarded on September 15, 2021, at a total value of £600,000. Businesses involved in these specific service areas are well-placed to engage with this contract.

This tender offers significant opportunities for agencies specialising in creative marketing, photography, video production, and copywriting. Small to medium-sized enterprises (SMEs) with expertise in these fields can leverage this project to establish or expand their relationships with The University of Central Lancashire. These contracts not only provide potential for revenue generation but also allow for collaboration with other suppliers and the university's in-house teams, enhancing visibility and competitiveness in the market.

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Notice Title

Provision of Creative Services

Notice Description

Provision of Creative Services split across 4 Lots Lot 1 - Creative Design Lot 2 - Photography Lot 3 - Videography Lot 4 - Copywriting

Lot Information

Lot Lot 1 - Creative

We are seeking to work closely with an agency on the development of marketing campaigns and creative concepts, aligned to the marketing strategy and focussed on brand and student recruitment, plus the other areas outlined in the objectives such as business, research and alumni. The agency will be able to demonstrate a capacity for strategic thinking and will be experienced in the use of customer insight to drive both brand and campaign planning. We are looking for an agency that can demonstrate excellence in creating advertising and marketing concepts that can help the University stand out from its competitors, with experience of and expertise in developing creative concepts across numerous digital and traditional media channels, plus a proven ability to deliver brand and campaign advertising campaigns, with a focus on outcomes from response rates to ROI. Agencies will be required to demonstrate competitive pricing for work undertaken, along with attention to detail and a strong customer service ethic encompassing account management, advice and an honest approach to challenge our thinking.

Options: The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.

Renewal: The requirement will be retendered at the end of the contract period.

Lot Lot 2 - Photography

We are seeking to work with agencies / freelancers to provide a range of specialist and general photography services including art direction in a cost effective and timely manner including drone, high level and aerial photography, brand and campaign photography and photography for digital, email and print purposes. Attention to detail and creative flair, plus excellent customer service and value for money, plus adherence to brand guidelines are also requirements for this Lot.

Options: The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.

Renewal: The University will retender after the contract has expired

Lot Lot 3 - Video

We are seeking to work with agencies / freelancers to support our in-house video team to create content for a wide range of internal and external stakeholders in a cost effective and timely manner including personalised and 360 videos, brand and campaign videos, videos for School and Service colleagues for internal and external audiences. This will include art direction, attention to detail, creative flair and customer service, as well as adherence to brand guidelines are also requirements for this Lot.

Options: The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.

Renewal: The University will retender the requirement once the contract has expired

Lot Lot 4 - Copywriting

We are looking to work with agencies / freelancers who can work as an extension to our in-house team to provide high-end copywriting services in a cost effective and timely manner. Our audiences are diverse and range from prospective students to stakeholders and regional partners, so we are seeking an agency who can write compelling copy for a wide range of audiences and offers, whilst adhering to our tone of voice guidelines and our style guide.

Options: The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.

Renewal: The University will retender the requirement once the contract has expired

Lot 1

Lot 1 - Creative Design Services

Lot 2

Lot 2 - Photography

Lot 3

Lot 3 - Videography

Lot 4

Copywriting Services

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02a957
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/025278-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79961100 - Advertising photography services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£600,000 £500K-£1M

Notice Dates

Publication Date
8 Oct 20214 years ago
Submission Deadline
24 May 2021Expired
Future Notice Date
Not specified
Award Date
14 Sep 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Active, Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF CENTRAL LANCASHIRE
Contact Name
Not specified
Contact Email
nismail4@uclan.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
PRESTON
Postcode
N/A
Post Town
Not specified
Country
Not specified

Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
TLD North West (England)

Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
10
Supplier Names

ELEVEN MARKETING & COMMUNICATIONS

ICON CREATIVE DESIGN

IMAGE GROUP

JONESMILLBANK

MC2

REVOLUTION VIEWING

SARAH WADE

STORYCATCHERS

TEN STORIES HIGH

WASH STUDIO

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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