Framework for Traditional, Digital Design and Advertising

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-02ae92-2021-05-07T16:25:03+01:00",
    "date": "2021-05-07T16:25:03+01:00",
    "ocid": "ocds-h6vhtk-02ae92",
    "description": "For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Sunderland:-Marketing-management-consultancy-services./VRT36ADD8F To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/VRT36ADD8F GO Reference: GO-202157-PRO-18212778",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-02ae92",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Framework for Traditional, Digital Design and Advertising",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79413000",
            "description": "Marketing management consultancy services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPVS",
                "id": "79413000-QA08",
                "description": "For advertising on posters"
            },
            {
                "scheme": "CPVS",
                "id": "79413000-CA43",
                "description": "Digital"
            },
            {
                "scheme": "CPVS",
                "id": "79413000-QA04",
                "description": "For advertising on the Internet"
            }
        ],
        "mainProcurementCategory": "services",
        "description": "We are looking for an agency that can demonstrate excellence in creating advertising and marketing concepts that can help the Gentoo stand out from its competitors, with experience of and expertise in developing creative concepts across numerous digital and traditional media channels, plus a proven ability to deliver brand and campaign advertising campaigns. We are looking to work with agencies / freelancers who can work as an extension to our in-house team to provide high-end services in a cost effective and timely manner. Our audiences are diverse and range from prospective home buyers, social housing tenants, stakeholders and regional partners, so we are seeking an agency who can write compelling copy for a wide range of audiences and offers, whilst adhering to our tone of voice guidelines and our style guide.",
        "value": {
            "amount": 1200000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "Digital Marking & Engagement",
                "title": "Traditional Marketing & Design",
                "description": "Agencies will be required to demonstrate competitive pricing for work undertaken, along with attention to detail and a strong customer service ethic encompassing account management, advice and an honest approach to challenge our thinking.",
                "value": {
                    "amount": 800000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "This contract will be subject to a renewal in 48 months."
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            },
            {
                "id": "2",
                "title": "Digital Marking & Engagement",
                "description": "We are looking for an agency that can demonstrate excellence in creating advertising and marketing concepts that can help the Gentoo stand out from its competitors, with experience of and expertise in developing creative concepts across numerous digital media channels, plus a proven ability to deliver brand and campaign advertising campaigns",
                "value": {
                    "amount": 400000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "This contract will be renewed in 48 months"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "Digital Marking & Engagement",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKC23"
                    }
                ],
                "deliveryLocation": {
                    "description": "Sunderland"
                },
                "relatedLot": "Digital Marking & Engagement"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKC23"
                    }
                ],
                "deliveryLocation": {
                    "description": "Sunderland"
                },
                "relatedLot": "2"
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://www.delta-esourcing.com/",
        "communication": {
            "atypicalToolUrl": "https://www.delta-esourcing.com/"
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "techniques": {
            "hasFrameworkAgreement": true
        },
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2021-06-08T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "awardPeriod": {
            "startDate": "2021-06-09T12:00:00+01:00"
        },
        "bidOpening": {
            "date": "2021-06-09T12:00:00+01:00"
        },
        "hasRecurrence": true,
        "recurrence": {
            "description": "48 Months"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-15559",
            "name": "Gentoo Sunderland",
            "identifier": {
                "legalName": "Gentoo Sunderland"
            },
            "address": {
                "streetAddress": "2 Emperor Way,, Doxford International Business Park",
                "locality": "Sunderland",
                "region": "UKC23",
                "postalCode": "SR3 3XR",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Christopher Smith",
                "telephone": "+44 1915252774",
                "email": "Christopher.smith@gentoogroup.com",
                "url": "https://www.delta-esourcing.com/"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.gentoo.group.com",
                "buyerProfile": "https://www.gentoo.group.com",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "description": "Charitable community benefits society"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "06",
                        "description": "Housing and community amenities"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-15560",
            "name": "Gentoo Group Ltd",
            "identifier": {
                "legalName": "Gentoo Group Ltd"
            },
            "address": {
                "streetAddress": "2 Emperor Way,, Doxford International Business Park",
                "locality": "Sunderland",
                "postalCode": "SR3 3XR",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 191525000",
                "email": "simon.walker@gentoogroup.com"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-15559",
        "name": "Gentoo Sunderland"
    },
    "language": "en"
}