Notice Information
Notice Title
T20/33_Search Engine Optimisation (SEO)
Notice Description
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.
Lot Information
Lot 1
The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:* Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel* Identification of key search terms which could aid visibility* Review of target landing pages and assess their ability to rank for target keywords* Identification of any content gaps* Advice on actions required to preserve SEO during projects such as content mergers and IA updates* Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:* Recommend and advise on target keywords* Provide ongoing on-page optimisation of agreed course keywords* Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:* Regular technical SEO check to maintain technical best practice* Advice on how to address and resolve any technical SEO issues* Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:* Advise on appropriate tracking and measurement to determine success* Provide regular reports with agreed metrics to show progress and ROI* Reports summarising advice and strategies to improve SEO.
Options: Option to extend for a further 24 months on a year by year basis
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-02b71c
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/024025-2021
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
72 - IT services: consulting, software development, Internet and support
-
- CPV Codes
72300000 - Data services
72316000 - Data analysis services
72414000 - Web search engine providers
Notice Value(s)
- Tender Value
- £240,000 £100K-£500K
- Lots Value
- £240,000 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- £235,748 £100K-£500K
Notice Dates
- Publication Date
- 28 Sep 20214 years ago
- Submission Deadline
- 1 Jul 2021Expired
- Future Notice Date
- Not specified
- Award Date
- 27 Sep 20214 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION
- Contact Name
- procurement@aru.ac.uk
- Contact Email
- procurement@aru.ac.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- CHELMSFORD
- Postcode
- CM1 1SQ
- Post Town
- Chelmsford
- Country
- England
-
- Major Region (ITL 1)
- TLH East (England)
- Basic Region (ITL 2)
- TLH3 Essex
- Small Region (ITL 3)
- TLH36 Heart of Essex
- Delivery Location
- TLH1 East Anglia
-
- Local Authority
- Chelmsford
- Electoral Ward
- Marconi
- Westminster Constituency
- Chelmsford
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-02b71c-2021-09-28T10:35:53+01:00",
"date": "2021-09-28T10:35:53+01:00",
"ocid": "ocds-h6vhtk-02b71c",
"initiationType": "tender",
"tender": {
"id": "T20/33",
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"title": "T20/33_Search Engine Optimisation (SEO)",
"status": "complete",
"classification": {
"scheme": "CPV",
"id": "72316000",
"description": "Data analysis services"
},
"mainProcurementCategory": "services",
"description": "The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.",
"value": {
"amount": 240000,
"currency": "GBP"
},
"lots": [
{
"id": "1",
"description": "The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:* Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel* Identification of key search terms which could aid visibility* Review of target landing pages and assess their ability to rank for target keywords* Identification of any content gaps* Advice on actions required to preserve SEO during projects such as content mergers and IA updates* Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:* Recommend and advise on target keywords* Provide ongoing on-page optimisation of agreed course keywords* Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:* Regular technical SEO check to maintain technical best practice* Advice on how to address and resolve any technical SEO issues* Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:* Advise on appropriate tracking and measurement to determine success* Provide regular reports with agreed metrics to show progress and ROI* Reports summarising advice and strategies to improve SEO.",
"value": {
"amount": 240000,
"currency": "GBP"
},
"contractPeriod": {
"durationInDays": 720
},
"hasRenewal": false,
"secondStage": {
"minimumCandidates": 5,
"maximumCandidates": 7
},
"submissionTerms": {
"variantPolicy": "notAllowed"
},
"hasOptions": true,
"options": {
"description": "Option to extend for a further 24 months on a year by year basis"
},
"status": "cancelled",
"awardCriteria": {
"criteria": [
{
"type": "price"
}
]
}
}
],
"items": [
{
"id": "1",
"deliveryAddresses": [
{
"region": "UKH1"
},
{
"region": "UKH1"
}
],
"relatedLot": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "72316000",
"description": "Data analysis services"
},
{
"scheme": "CPV",
"id": "72414000",
"description": "Web search engine providers"
},
{
"scheme": "CPV",
"id": "72300000",
"description": "Data services"
}
]
}
],
"submissionMethod": [
"electronicSubmission",
"written"
],
"submissionMethodDetails": "https://in-tendhost.co.uk/angliaruskinuniversity",
"documents": [
{
"id": "economic",
"documentType": "economicSelectionCriteria"
},
{
"id": "technical",
"documentType": "technicalSelectionCriteria"
}
],
"procurementMethod": "selective",
"procurementMethodDetails": "Restricted procedure",
"coveredBy": [
"GPA"
],
"tenderPeriod": {
"endDate": "2021-07-01T12:00:00+01:00"
},
"secondStage": {
"invitationDate": "2021-07-15T00:00:00+01:00"
},
"submissionTerms": {
"languages": [
"en"
]
},
"hasRecurrence": false,
"amendments": [
{
"id": "1",
"unstructuredChanges": [
{
"oldValue": {
"text": "240000"
},
"newValue": {
"text": "120000"
},
"where": {
"section": "II.1.5",
"label": "Estimated Total Value"
}
}
]
},
{
"id": "2",
"unstructuredChanges": [
{
"oldValue": {
"text": "240000"
},
"newValue": {
"text": "120000"
},
"where": {
"section": "II.1.5",
"label": "Estimated Total Value"
}
},
{
"oldValue": {
"text": "240000"
},
"newValue": {
"text": "120000"
},
"where": {
"section": "II.2.6"
}
}
]
}
]
},
"parties": [
{
"id": "GB-FTS-5180",
"name": "Anglia Ruskin University Higher Education Corporation",
"identifier": {
"legalName": "Anglia Ruskin University Higher Education Corporation"
},
"address": {
"streetAddress": "Bishop Hall Lane",
"locality": "Chelmsford",
"region": "UKH1",
"postalCode": "CM1 1SQ",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "procurement@aru.ac.uk",
"email": "procurement@aru.ac.uk",
"url": "https://in-tendhost.co.uk/angliaruskinuniversity"
},
"roles": [
"buyer"
],
"details": {
"url": "http://www.aru.ac.uk",
"buyerProfile": "https://in-tendhost.co.uk/angliaruskinuniversity",
"classifications": [
{
"scheme": "TED_CA_TYPE",
"id": "BODY_PUBLIC",
"description": "Body governed by public law"
},
{
"scheme": "COFOG",
"id": "09",
"description": "Education"
}
]
}
},
{
"id": "GB-FTS-18143",
"name": "Anglia Ruskin University Higher Education Corporation",
"identifier": {
"legalName": "Anglia Ruskin University Higher Education Corporation"
},
"address": {
"locality": "Chelmsford",
"countryName": "United Kingdom"
},
"roles": [
"reviewBody"
]
},
{
"id": "GB-FTS-29837",
"name": "Anything is Possible Media Ltd",
"identifier": {
"legalName": "Anything is Possible Media Ltd",
"id": "10910014"
},
"address": {
"streetAddress": "Pelhan House, 25 Pelham Square, Trafalgar St,",
"locality": "Brighton",
"region": "UKJ21",
"postalCode": "BN1 4ET",
"countryName": "United Kingdom"
},
"roles": [
"supplier"
],
"details": {
"scale": "sme"
}
}
],
"buyer": {
"id": "GB-FTS-5180",
"name": "Anglia Ruskin University Higher Education Corporation"
},
"language": "en",
"awards": [
{
"id": "024025-2021-CT20/33-1",
"relatedLots": [
"1"
],
"title": "Search Engine Optimisation",
"status": "active",
"suppliers": [
{
"id": "GB-FTS-29837",
"name": "Anything is Possible Media Ltd"
}
]
}
],
"contracts": [
{
"id": "024025-2021-CT20/33-1",
"awardID": "024025-2021-CT20/33-1",
"title": "Search Engine Optimisation",
"status": "active",
"value": {
"amount": 235748,
"currency": "GBP"
},
"dateSigned": "2021-09-28T00:00:00+01:00"
}
],
"bids": {
"statistics": [
{
"id": "1",
"measure": "bids",
"relatedLot": "1",
"value": 6
},
{
"id": "2",
"measure": "smeBids",
"relatedLot": "1",
"value": 5
},
{
"id": "3",
"measure": "foreignBidsFromEU",
"relatedLot": "1",
"value": 0
},
{
"id": "4",
"measure": "foreignBidsFromNonEU",
"relatedLot": "1",
"value": 0
},
{
"id": "5",
"measure": "electronicBids",
"relatedLot": "1",
"value": 6
}
]
}
}