Award

T20/33_Search Engine Optimisation (SEO)

ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION

This public procurement record has 4 releases in its history.

Award

28 Sep 2021 at 09:35

TenderUpdate

18 Jun 2021 at 14:03

TenderUpdate

18 Jun 2021 at 14:00

Tender

01 Jun 2021 at 14:53

Summary of the contracting process

The Anglia Ruskin University Higher Education Corporation has conducted a public procurement process titled "T20/33_Search Engine Optimisation (SEO)" within the services industry, specifically focusing on data analysis services (CPV code 72316000). The procurement was initiated under a restricted procedure, with a total value of £240,000. The tender stage, which was originally active, has now progressed to award status, with the contract awarded to Anything is Possible Media Ltd. The final contract was signed on 28th September 2021. The contract includes the provision of SEO support for the university's Sitecore website, entailing an average of five days of consultancy work per month for a period of six months, with potential for extension.

This procurement opportunity is advantageous for businesses specialising in SEO, digital marketing, and data analysis services, particularly those with experience in higher education contexts. Companies that can demonstrate strategic capabilities in enhancing online visibility and technical SEO may find valuable avenues for growth through this contract. The collaboration with Anglia Ruskin University presents an opportunity for agencies to showcase their proficiency in driving measurable results through online optimisation, making it particularly appealing for small to medium-sized enterprises (SMEs) focused on service delivery in the digital domain.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

T20/33_Search Engine Optimisation (SEO)

Notice Description

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.

Lot Information

Lot 1

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:* Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel* Identification of key search terms which could aid visibility* Review of target landing pages and assess their ability to rank for target keywords* Identification of any content gaps* Advice on actions required to preserve SEO during projects such as content mergers and IA updates* Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:* Recommend and advise on target keywords* Provide ongoing on-page optimisation of agreed course keywords* Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:* Regular technical SEO check to maintain technical best practice* Advice on how to address and resolve any technical SEO issues* Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:* Advise on appropriate tracking and measurement to determine success* Provide regular reports with agreed metrics to show progress and ROI* Reports summarising advice and strategies to improve SEO.

Options: Option to extend for a further 24 months on a year by year basis

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02b71c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024025-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72300000 - Data services

72316000 - Data analysis services

72414000 - Web search engine providers

Notice Value(s)

Tender Value
£240,000 £100K-£500K
Lots Value
£240,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£235,748 £100K-£500K

Notice Dates

Publication Date
28 Sep 20214 years ago
Submission Deadline
1 Jul 2021Expired
Future Notice Date
Not specified
Award Date
27 Sep 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION
Contact Name
procurement@aru.ac.uk
Contact Email
procurement@aru.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
CHELMSFORD
Postcode
CM1 1SQ
Post Town
Chelmsford
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH36 Heart of Essex
Delivery Location
TLH1 East Anglia

Local Authority
Chelmsford
Electoral Ward
Marconi
Westminster Constituency
Chelmsford

Supplier Information

Number of Suppliers
1
Supplier Name

ANYTHING IS POSSIBLE MEDIA

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-02b71c-2021-09-28T10:35:53+01:00",
    "date": "2021-09-28T10:35:53+01:00",
    "ocid": "ocds-h6vhtk-02b71c",
    "initiationType": "tender",
    "tender": {
        "id": "T20/33",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "T20/33_Search Engine Optimisation (SEO)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "72316000",
            "description": "Data analysis services"
        },
        "mainProcurementCategory": "services",
        "description": "The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.",
        "value": {
            "amount": 240000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:* Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel* Identification of key search terms which could aid visibility* Review of target landing pages and assess their ability to rank for target keywords* Identification of any content gaps* Advice on actions required to preserve SEO during projects such as content mergers and IA updates* Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:* Recommend and advise on target keywords* Provide ongoing on-page optimisation of agreed course keywords* Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:* Regular technical SEO check to maintain technical best practice* Advice on how to address and resolve any technical SEO issues* Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:* Advise on appropriate tracking and measurement to determine success* Provide regular reports with agreed metrics to show progress and ROI* Reports summarising advice and strategies to improve SEO.",
                "value": {
                    "amount": 240000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": false,
                "secondStage": {
                    "minimumCandidates": 5,
                    "maximumCandidates": 7
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "Option to extend for a further 24 months on a year by year basis"
                },
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKH1"
                    },
                    {
                        "region": "UKH1"
                    }
                ],
                "relatedLot": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72316000",
                        "description": "Data analysis services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72414000",
                        "description": "Web search engine providers"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72300000",
                        "description": "Data services"
                    }
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/angliaruskinuniversity",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2021-07-01T12:00:00+01:00"
        },
        "secondStage": {
            "invitationDate": "2021-07-15T00:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false,
        "amendments": [
            {
                "id": "1",
                "unstructuredChanges": [
                    {
                        "oldValue": {
                            "text": "240000"
                        },
                        "newValue": {
                            "text": "120000"
                        },
                        "where": {
                            "section": "II.1.5",
                            "label": "Estimated Total Value"
                        }
                    }
                ]
            },
            {
                "id": "2",
                "unstructuredChanges": [
                    {
                        "oldValue": {
                            "text": "240000"
                        },
                        "newValue": {
                            "text": "120000"
                        },
                        "where": {
                            "section": "II.1.5",
                            "label": "Estimated Total Value"
                        }
                    },
                    {
                        "oldValue": {
                            "text": "240000"
                        },
                        "newValue": {
                            "text": "120000"
                        },
                        "where": {
                            "section": "II.2.6"
                        }
                    }
                ]
            }
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-5180",
            "name": "Anglia Ruskin University Higher Education Corporation",
            "identifier": {
                "legalName": "Anglia Ruskin University Higher Education Corporation"
            },
            "address": {
                "streetAddress": "Bishop Hall Lane",
                "locality": "Chelmsford",
                "region": "UKH1",
                "postalCode": "CM1 1SQ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "procurement@aru.ac.uk",
                "email": "procurement@aru.ac.uk",
                "url": "https://in-tendhost.co.uk/angliaruskinuniversity"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.aru.ac.uk",
                "buyerProfile": "https://in-tendhost.co.uk/angliaruskinuniversity",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-18143",
            "name": "Anglia Ruskin University Higher Education Corporation",
            "identifier": {
                "legalName": "Anglia Ruskin University Higher Education Corporation"
            },
            "address": {
                "locality": "Chelmsford",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-29837",
            "name": "Anything is Possible Media Ltd",
            "identifier": {
                "legalName": "Anything is Possible Media Ltd",
                "id": "10910014"
            },
            "address": {
                "streetAddress": "Pelhan House, 25 Pelham Square, Trafalgar St,",
                "locality": "Brighton",
                "region": "UKJ21",
                "postalCode": "BN1 4ET",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-5180",
        "name": "Anglia Ruskin University Higher Education Corporation"
    },
    "language": "en",
    "awards": [
        {
            "id": "024025-2021-CT20/33-1",
            "relatedLots": [
                "1"
            ],
            "title": "Search Engine Optimisation",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-29837",
                    "name": "Anything is Possible Media Ltd"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "024025-2021-CT20/33-1",
            "awardID": "024025-2021-CT20/33-1",
            "title": "Search Engine Optimisation",
            "status": "active",
            "value": {
                "amount": 235748,
                "currency": "GBP"
            },
            "dateSigned": "2021-09-28T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 6
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 5
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 6
            }
        ]
    }
}