Award

BTA1500 - Global Airline Partner Framework Agreement

VISITBRITAIN/VISITENGLAND

This public procurement record has 2 releases in its history.

Award

20 Sep 2021 at 13:50

Tender

21 Jun 2021 at 16:20

Summary of the contracting process

VisitBritain/VisitEngland has initiated a procurement process titled "Global Airline Partner Framework Agreement," aimed at establishing a framework for collaboration with a capable International Airline Carrier. This contract falls under the category of administrative services related to tourism affairs. The procurement process is currently in the Award stage, with a maximum budget of £27,000,000, which includes investment contributions from both VisitBritain and the selected airline. The tender period concluded on 21st July 2021, with bids opening on the same date and a bid validity period extending until 19th October 2021. The delivery location for the contract includes international territories with services expected to support British tourism interests and values.

This tender represents significant business opportunities for airlines, particularly those looking to engage in tourism marketing and collaborative campaigns within the UK. By partnering with VisitBritain, businesses that provide air travel services and those involved in tourism sector marketing can benefit from financial contributions for co-branded campaigns, aimed at increasing market share and driving visitor expenditure. Potential bidders in this process should be capable, established airline carriers with a focus on international travel, as the project seeks to utilise significant investments to stimulate British tourism.

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Notice Title

BTA1500 - Global Airline Partner Framework Agreement

Notice Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier.

Lot Information

Lot 1

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.The Airline Carrier will contribute a minimum of PS1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.A maximum of PS4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals.The value of the framework agreement (if all extension options are exercised) is PS27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at PS4.5m per year.

Renewal: This Framework Agreement is for a 1 Year Period, with the option to extend for 2 further periods of 12 months each.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02be8e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/023331-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services


CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
£27,000,000 £10M-£100M
Lots Value
£27,000,000 £10M-£100M
Awards Value
Not specified
Contracts Value
£27,000,000 £10M-£100M

Notice Dates

Publication Date
20 Sep 20214 years ago
Submission Deadline
21 Jul 2021Expired
Future Notice Date
Not specified
Award Date
26 Aug 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
VISITBRITAIN/VISITENGLAND
Contact Name
Richard Johnson
Contact Email
procurement@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1W 0BD
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI3 Inner London - West

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

BRITISH AIRWAYS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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