Tender

Media Planning and Buying Services

UNIVERSITY OF BATH

This public procurement record has 1 release in its history.

Tender

23 Jul 2021 at 13:15

Summary of the contracting process

The University of Bath is currently initiating a public procurement process for Media Planning and Buying Services, a project valued at £300,000. This procurement falls under the marketing services category and is located in Bath and North East Somerset, within the UK. The open procedure tender is active, with a submission deadline set for 23rd August 2021. The successful agency will manage media strategy, planning, and buying to support the university's student recruitment strategies across its three faculties and School of Management.

This tender presents a significant opportunity for businesses specialising in marketing and advertising services, particularly those with expertise in media planning and buying. Agencies that can demonstrate a successful track record in educational marketing or possess innovative strategies for student recruitment will be well-suited to compete. The contract is anticipated to be awarded for an initial duration of two years, with the potential for three additional one-year extensions, allowing for longer-term partnerships and sustained business growth.

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Notice Title

Media Planning and Buying Services

Notice Description

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: *Media strategy and planning *Media buying *Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.

Lot Information

Lot 1

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: *Media strategy and planning *Media buying *Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.

Renewal: It is anticipated any Contract will be awarded for an initial 2 Years with the option to extend for 3 x 1 year via mutual agreement

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02cbd1
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/017507-2021
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20214 years ago
Submission Deadline
23 Aug 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BATH
Contact Name
Not specified
Contact Email
l.kilawee@bath.ac.uk
Contact Phone
+44 1225385634

Buyer Location

Locality
BATH
Postcode
BA1 1JW
Post Town
Bath
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
TLK12 Bath and North East Somerset, North Somerset and South Gloucestershire

Local Authority
Bath and North East Somerset
Electoral Ward
Kingsmead
Westminster Constituency
Bath

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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