This public procurement record has 5 releases in its history.

Award

10 Mar 2023 at 16:54

Award

10 Feb 2023 at 14:24

Award

30 Jan 2023 at 11:54

Award

22 Nov 2022 at 16:22

Tender

30 Jul 2021 at 12:08

Summary of the contracting process

United Utilities Water Limited has completed a procurement process for Customer Market Research Services. The organisation is highly focused on its customers, aiming to embed customer priorities into its business plan. The procurement involved various lots, such as Specialist Qualitative Services, Specialist Quantitative Services, and Brand and Advertising Tracking. The process used a selective negotiated procedure with prior call for competition. The award has been made to BMG Research LTD, and the contract was signed on 16th February 2023.

This tender for Customer Market Research Services by United Utilities Water Limited presents growth opportunities for suppliers specializing in qualitative and quantitative research, brand tracking, and customer/community panels. Businesses offering market research services, customer insights, and advertising tracking solutions are well-suited to compete in this procurement process. The award has previously been given to Oxygen Brand Consulting Ltd, Accent Marketing & Research Ltd, and Walnut Unlimited Ltd, showcasing the diverse nature of the market research opportunities available.

How relevant is this notice?

Notice Title

PRO004373 Customer Market Research Services

Notice Description

United Utilities Water Limited (UU) has become increasingly more focused on its customers, and is encouraged by the water industry regulator, Ofwat, to ensure customer priorities are appropriately reflected in its business plan and activity. United Utilities is also prepared to invest in gathering meaningful insight about customer needs and expectations, to help provide the evidence the business needs to embed customer priorities into the centre of its ways of working. Research is currently procured on a project-by-project basis via a tender process in line with current procurement guidelines. United Utilities will benefit from implementing supplier frameworks through improvements to the efficiency of procuring research services across the organisation.

Lot Information

Specialist Qualitative Services

This lot covers Suppliers who specialise in qualitative research which involves collecting and analysing non-numerical data (e.g. sentiment, text, audio, video etc.) Activities in this area may include but not limited to: Specialist qual services (e.g. Stakeholder/ expert interviewing, Workshop expertise, Customer journey mapping, UX research, Ad & comms development / testing, Co-creation, Ethnographic research, Identifying customer needs, Exploratory research, Customer closeness, Campaign or brand evaluation through social media research.

Specialist Quantitative services

This lot covers Suppliers who specialise in quantitative research where data collection focuses on quantifying the collection and analysis of numerical data. Activities in this area may include but not limited to: Specialist Quant Services (e.g. Expert quant analysis, Research and analytics, Pricing and demand modelling, Customer segmentation, Consumer profiling, Behavioural science, Implicit testing, Omnibus, Specialists quantitative survey methods).

Generalist/ Full service Quantitative and Qualitative

This lot covers Suppliers who are full-service and provide a balanced amount of qualitative and quantitative services and do not specialise in either area. Activities in this area may include but not limited to: Focus groups/ mystery shopping/ depth interviews/ intercepts, online lite ethno/vox pops, comms testing, standard quantitative survey methods.

Customer/Community Panels

This Lot covers the specific requirement for a United Utilities online customer panel or community (MROC). United Utilities have procured the services of a Supplier who is able to provide a full-service online community panel. Activity in this area may include but not limited to: Online customer / community platform technology, Management capability to run an ongoing community panel, Community recruitment retention and activity stimulation, On-going panel engagement strategy, Set-up and build expertise for community panel, Platform licencing, Management and content provision services, Qualitative research techniques, Quantitative research techniques, Digital immersion, Vox-pops videos, Reporting workshops, Customer / community forums, Face to face customer immersion sessions, Drafting findings and recommendations, Reporting and presenting findings and recommendations.

Brand and Advertising Tracking

This Lot covers the specific requirement for a United Utilities Brand Tracking solution. United Utilities is looking for a Supplier who is able to provide a Bespoke Brand Tracking / media Tracking service should pitch for this Lot. Activity in this area may include but not limited to: Brand / reputation / equity tracking, Brand Health mapping, Advertising tracking ,Set-up workshops, Stakeholder engagement, Questionnaire design, Bespoke methodology recommendations, Dynamic approach, Online dashboard design and implementation, Innovative storytelling and reporting, Contextual analysis, Actionable Insight recommendations, Face To Face immersion sessions, Cross-agency analysis.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02cea3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007141-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£6,000,000 £1M-£10M
Lots Value
£6,024,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Mar 20233 years ago
Submission Deadline
3 Sep 2021Expired
Future Notice Date
Not specified
Award Date
26 Oct 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
United Utilities Water Limited
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WARRINGTON
Postcode
WA5 3LP
Postcode Area
Warrington
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD6 Cheshire
Small Region (ITL 3)
TLD61 Warrington
Delivery Location
TLD North West (England)

Local Authority
Warrington
Electoral Ward
Great Sankey North and Whittle Hall
Westminster Constituency
Warrington South

Supplier Information

Number of Suppliers
8
Supplier Names

Accent Marketing & Research Ltd

BMG Research LTD

DJS Research Ltd

Explain Market Research

Oxygen Brand Consulting Ltd

Pricewaterhousecoopers LLP

Trinity McQueen Ltd

Walnut Unlimited Ltd

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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