Award

Untold stories of sustainability in the UK's luxury sector

CABINET OFFICE

This public procurement record has 1 release in its history.

Award

12 Aug 2021 at 12:03

Summary of the contracting process

The Cabinet Office in the UK is leading a procurement process titled "Untold stories of sustainability in the UK's luxury sector," which is categorised under services related to television and radio broadcast transmission. The contract is currently in the Award stage, with an intention to award the contract to BBC Global News Limited for a total value of £225,000. The VEAT notice published on 12th August 2021 indicates that the contract will not be entered into until at least 10 days after publication, allowing for transparency in the procurement process. The service aims to attract over 150 million unique browsers from key markets, including North America, Europe, and Asia Pacific, over a 12-month period.

This tender presents significant opportunities for businesses involved in digital media, content production, and marketing services, particularly those that can leverage a strong international presence and demonstrate editorial credibility. Companies that are able to deliver high-quality digital marketing campaigns or possess the capacity to produce compelling documentary-style content would be well-positioned to compete. The emphasis on sustainability messaging and targeting high-net-worth individuals further suggests that businesses with experience in the luxury sector or those offering innovative solutions in sustainability would find this contract suitable for their capabilities.

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Notice Title

Untold stories of sustainability in the UK's luxury sector

Notice Description

Cabinet Office requires provision of services that includes a digital platform housing bespoke content on the suppliers website that will attract a target of over 150 million unique browsers from the GREAT campaign's key markets (North America, Europe and Asia Pacific) over a 12-month period. As well as provide a targeted digital media campaign that will create millions of global impressions in GREAT's key markets by leveraging their depth of international reach to distribute and promote this work. The supplier will have a targeted audience of high-net-worth individuals as well as have a high volume of visits for a sustainable audience to target GREAT's key audience demographics, including C-Suite Executives, frequent travellers, consumers of 'Luxury' and those with a pre-disposition to sustainability messaging. Delivery of six documentary style films and a global digital marketing campaign with the objective to improve perceptions of the UK's sustainability credentials internationally.

Lot Information

Lot 1

This Voluntary Ex-Ante Transparency (VEAT) Notice is published setting out Cabinet Office intention to award BBC on the grounds of Regulation 32(2)(b)(ii): 32(2)(b) where the works, supplies or services can be supplied only by a particular economic operator for any of the following reasons: (ii) competition is absent for technical reasons. In the context of the procurement, competition is absent for the technical reasons set out below. Given the specific services required (as described above), no reasonable alternative or substitute supplier exists. The absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. In particular, this procurement was for the whole of the GREAT campaign. - The BBC is the only broadcaster that broadcasts in the local languages across all GREAT priority markets. The BBC page is available in 44 languages and covers all relevant markets. - BBC StoryWorks production and editorial work is held to the overarching BBC Royal Charter which includes stringent checks and processes to ensure that all content produced is credible, substantiated, compliant and factually correct. The editorial standards of the Royal Charter are unique to the BBC and put BBC StoryWorks in a position to deliver a credible message about the UK's sustainability to the world. BBC is the only supplier who upholds the level of editorial standards required. - BBC is the only supplier whose reach spans GREAT's required audiences and markets and includes: * 155 million unique monthly browsers globally * 65.3 million North American unique monthly browsers * 40.8 million Asia Pacific unique monthly browsers * 30.9 million European unique monthly browsers - BBC is the only supplier who can reach the GREAT campaign's target demographics in the quantity required for this project. BBC's international audiences align with the GREAT campaign's target audience with 67% more likely to have a C-Suite role, 42% more likely to be a business decision maker and 71% being international travellers. This will not just support GREAT's overarching aim to drive positive perception change, but will support GREAT's delivery partners through driving trade, investment and tourism decisions.

Procurement Information

This Voluntary Ex-Ante Transparency (VEAT) Notice is published setting out Cabinet Office intention to award BBC on the grounds of Regulation 32(2)(b)(ii): 32(2)(b) where the works, supplies or services can be supplied only by a particular economic operator for any of the following reasons: (ii) competition is absent for technical reasons. In the context of the procurement, competition is absent for the technical reasons set out below. Given the specific services required (as described above), no reasonable alternative or substitute supplier exists. The absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. In particular, this procurement was for the whole of the GREAT campaign. - The BBC is the only broadcaster that broadcasts in the local languages across all GREAT priority markets. The BBC page is available in 44 languages and covers all relevant markets. - BBC StoryWorks production and editorial work is held to the overarching BBC Royal Charter which includes stringent checks and processes to ensure that all content produced is credible, substantiated, compliant and factually correct. The editorial standards of the Royal Charter are unique to the BBC and put BBC StoryWorks in a position to deliver a credible message about the UK's sustainability to the world. BBC is the only supplier who upholds the level of editorial standards required. - BBC is the only supplier whose reach spans GREAT's required audiences and markets and includes: * 155 million unique monthly browsers globally * 65.3 million North American unique monthly browsers * 40.8 million Asia Pacific unique monthly browsers * 30.9 million European unique monthly browsers - BBC is the only supplier who can reach the GREAT campaign's target demographics in the quantity required for this project. BBC's international audiences align with the GREAT campaign's target audience with 67% more likely to have a C-Suite role, 42% more likely to be a business decision maker and 71% being international travellers. This will not just support GREAT's overarching aim to drive positive perception change, but will support GREAT's delivery partners through driving trade, investment and tourism decisions.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02d3f1
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/019586-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Negotiated without publication of a contract notice
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

64 - Postal and telecommunications services


CPV Codes

64228000 - Television and radio broadcast transmission services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£225,000 £100K-£500K

Notice Dates

Publication Date
12 Aug 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
11 Aug 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CABINET OFFICE
Contact Name
Not specified
Contact Email
commercial@cabinetoffice.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1A 2AS
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

BBC GLOBAL NEWS LIMITED T/AS BBC STORYWORKS COMMERCIAL PRODUCTIONS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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