Award

Digital and Social Media Agency Services (China)

UNIVERSITY OF DUNDEE

This public procurement record has 2 releases in its history.

Award

06 Jan 2022 at 11:25

Tender

13 Aug 2021 at 10:05

Summary of the contracting process

The University of Dundee is conducting a procurement process for Digital and Social Media Agency Services, focusing on the Chinese market. The project is classified under advertising and marketing services and aims to enhance the university's digital presence and effectiveness in China, which is a crucial market for their international operations. Currently, this tender is at the Award stage, having been officially signed and initiated on December 8, 2021. The primary activities are expected to continue for a contract period of up to 60 months, with an additional investment value of £500,000 allocated for related services. Interested parties should note that the initial tender period concluded on September 13, 2021.

This procurement presents substantial growth opportunities for businesses specialising in digital marketing, particularly those with expertise in Chinese social media platforms and the educational sector. Companies that can demonstrate experience with international brands and effective advertising strategies tailored for the Chinese audience would be particularly well-suited to compete for future related contracts. The procurement method utilised is an open procedure, inviting a diverse range of suppliers, including SMEs, to participate and contribute their expertise in digital advertising to enhance the university’s outreach and engagement in China.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Digital and Social Media Agency Services (China)

Notice Description

The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.

Lot Information

Lot 1

China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities. The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service: - Specialist knowledge of new and existing Chinese social media platforms. - Experience of generating excellent return on investment from paid advertising on these platforms. - Experience of working for international brands, ideally some experience of working for education providers. - Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences. - Provide advice on the right platforms to use for individual campaigns and targets. - Experts in social media advertising, search engine marketing and programmatic. - Provide interim campaign reports and recommendations for changes to improve return on investment. - Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns. - Provide and apply insights into new platforms and advertising opportunities. - Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals. - Be experts at optimizing ad campaigns and driving results. - Provide advice on content that will resonate with these audiences, whilst also keeping content on brand. - Generate excellent results, using the right content and budget at the right time. - Assist us in developing a paid social media strategy and execute the agreed campaigns.

Renewal: Two optional extension of 12 months each. Maximum contract term 60 months (5 years)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02d465
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/000299-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Jan 20224 years ago
Submission Deadline
13 Sep 2021Expired
Future Notice Date
Not specified
Award Date
8 Dec 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
4.5 years from award

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF DUNDEE
Contact Name
Not specified
Contact Email
t.kizeikova@dundee.ac.uk
Contact Phone
+44 1382386810

Buyer Location

Locality
DUNDEE
Postcode
DD1 4HN
Post Town
Dundee
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM03 Angus and Dundee City
Delivery Location
TLM71 Angus and Dundee City

Local Authority
Dundee City
Electoral Ward
West End
Westminster Constituency
Dundee Central

Supplier Information

Number of Suppliers
1
Supplier Name

EMERGING COMMUNICATIONS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-02d465-2022-01-06T11:25:02Z",
    "date": "2022-01-06T11:25:02Z",
    "ocid": "ocds-h6vhtk-02d465",
    "description": "(SC Ref:676474)",
    "initiationType": "tender",
    "tender": {
        "id": "UoD-PF025-TC-2021",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Digital and Social Media Agency Services (China)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.",
        "value": {
            "amount": 500000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities. The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service: - Specialist knowledge of new and existing Chinese social media platforms. - Experience of generating excellent return on investment from paid advertising on these platforms. - Experience of working for international brands, ideally some experience of working for education providers. - Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences. - Provide advice on the right platforms to use for individual campaigns and targets. - Experts in social media advertising, search engine marketing and programmatic. - Provide interim campaign reports and recommendations for changes to improve return on investment. - Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns. - Provide and apply insights into new platforms and advertising opportunities. - Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals. - Be experts at optimizing ad campaigns and driving results. - Provide advice on content that will resonate with these audiences, whilst also keeping content on brand. - Generate excellent results, using the right content and budget at the right time. - Assist us in developing a paid social media strategy and execute the agreed campaigns.",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Two optional extension of 12 months each. Maximum contract term 60 months (5 years)"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Digital Marketing Services",
                            "type": "quality",
                            "description": "25"
                        },
                        {
                            "name": "Digital Marketing Management and Reporting",
                            "type": "quality",
                            "description": "35"
                        },
                        {
                            "type": "price",
                            "description": "40"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM71"
                    },
                    {
                        "region": "UKM71"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "http://www.publiccontractsscotland.gov.uk",
        "communication": {
            "atypicalToolUrl": "http://www.publiccontractsscotland.gov.uk"
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2021-09-13T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "awardPeriod": {
            "startDate": "2021-09-13T12:30:00+01:00"
        },
        "bidOpening": {
            "date": "2021-09-13T12:30:00+01:00",
            "address": {
                "streetAddress": "Dundee"
            },
            "description": "Procurement"
        },
        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "recurrence": {
            "description": "4.5 years from award"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-25511",
            "name": "University of Dundee",
            "identifier": {
                "legalName": "University of Dundee"
            },
            "address": {
                "streetAddress": "Procurement, 3rd Floor, Tower Building, Nethergate",
                "locality": "Dundee",
                "region": "UKM71",
                "postalCode": "DD1 4HN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1382386810",
                "email": "t.kizeikova@dundee.ac.uk",
                "url": "http://www.publicconrtactsscotland.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.dundee.ac.uk",
                "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00105",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-9263",
            "name": "Dundee Sheriff Court",
            "identifier": {
                "legalName": "Dundee Sheriff Court"
            },
            "address": {
                "streetAddress": "Sheriff Court House, 6 West Bell Street",
                "locality": "Dundee",
                "postalCode": "DD1 9AD",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1382229961",
                "email": "dundee@scotscourts.gov.uk"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-39707",
            "name": "Emerging Communications Limited",
            "identifier": {
                "legalName": "Emerging Communications Limited"
            },
            "address": {
                "streetAddress": "2A High Street",
                "locality": "Thames Ditton",
                "region": "UKJ2",
                "postalCode": "KT7 0RY.",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2030110088"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-25511",
        "name": "University of Dundee"
    },
    "language": "en",
    "awards": [
        {
            "id": "000299-2022-UoD-PF025-TC-2021-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-39707",
                    "name": "Emerging Communications Limited"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "000299-2022-UoD-PF025-TC-2021-1",
            "awardID": "000299-2022-UoD-PF025-TC-2021-1",
            "status": "active",
            "dateSigned": "2021-12-08T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "5",
                "measure": "bids",
                "relatedLot": "1",
                "value": 5
            },
            {
                "id": "6",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 5
            },
            {
                "id": "7",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "8",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 5
            },
            {
                "id": "9",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 5
            },
            {
                "id": "3",
                "measure": "lowestValidBidValue",
                "relatedLot": "1",
                "value": 382980,
                "currency": "GBP"
            },
            {
                "id": "4",
                "measure": "highestValidBidValue",
                "relatedLot": "1",
                "value": 530299,
                "currency": "GBP"
            },
            {
                "id": "1",
                "measure": "lowestValidBidValue",
                "value": 382980,
                "currency": "GBP"
            },
            {
                "id": "2",
                "measure": "highestValidBidValue",
                "value": 530299,
                "currency": "GBP"
            }
        ]
    },
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000662880"
        }
    ]
}