Notice Information
Notice Title
Customer Insights Programme: Market Research Tender
Notice Description
Fair4All Finance is seeking a provider, or multiple providers, to support our broad customer insights programme. This programme is split into three sections (lots), two of which will take place in 2021 and a third which may take place in 2022 depending on priorities and annual planning. Full information is available on the Fair4All Finance website.
Lot Information
Lot 1
This programme is split into three sections (lots). Lot 1: Customer segmentation: Developing understanding of customers in the bottom four income deciles with the outcome of a clearly defined segmentation model. This will help providers better understand low-income customers and those excluded from financial services. This segmentation must focus on customers and their broad range of financial needs including credit usage, savings, banking and insurance. Lot 2: Marketing, brand and purchase decision pathways: we want a deep understanding of how these customers interact with financial services providers when making purchase decisions. This must include the channels used to research and access financial services, brand strength and sentiment, how customers respond to marketing activity and practical recommendations of how providers can effectively reach these customers. Lot 3 (to be confirmed): Ethnographic research and persona development to improve understanding of customer segments and embed learnings.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-02e1ce
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/023131-2021
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
73 - Research and development services and related consultancy services
-
- CPV Codes
73110000 - Research services
73300000 - Design and execution of research and development
Notice Value(s)
- Tender Value
- £165,000 £100K-£500K
- Lots Value
- £165,000 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 17 Sep 20214 years ago
- Submission Deadline
- 30 Sep 2021Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- FAIR4ALL FINANCE LIMITED
- Contact Name
- Gary Stephens
- Contact Email
- procurement@fair4allfinance.org.uk
- Contact Phone
- +44 7940519544
Buyer Location
- Locality
- LONDON
- Postcode
- E1 6LS
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI42 Tower Hamlets
- Delivery Location
- TLI London
-
- Local Authority
- Tower Hamlets
- Electoral Ward
- Spitalfields & Banglatown
- Westminster Constituency
- Bethnal Green and Stepney
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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