Tender

BTA1616 - B2C campaign with an OTA in India

VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Tender

21 Sep 2021 at 10:10

Summary of the contracting process

VisitBritain/VisitEngland is procuring a three-year joint co-operative consumer campaign titled "BTA1616 - B2C campaign with an OTA in India", aimed at raising awareness and distributing tourism products to the UK. This procurement falls under the services category, specifically for advertising campaign services, with a total budget of £1,000,000. The open procedure is currently at the Tender stage, with bid submissions due by 7 October 2021. The bid opening is scheduled for 20 October 2021, marking the commencement of the award period.

This tender presents substantial opportunities for businesses in the advertising and tourism sectors, particularly those with experience in collaborative campaigns within the UK market. Companies specialising in digital marketing, especially those with a focus on travel and consumer outreach, will find this contract well-suited to their capabilities. Participation in this campaign could significantly enhance visibility and client acquisition for businesses aiming to engage with international tourism activities.

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Notice Title

BTA1616 - B2C campaign with an OTA in India

Notice Description

A three year joint co-operative consumer campaign via an Online Travel Agent (OTA) to raise awareness & distribute tourism products to the UK.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02e2fc
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/023433-2021
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
£1,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Sep 20214 years ago
Submission Deadline
7 Oct 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
VISITBRITAIN/VISITENGLAND
Contact Name
Alejandra Arroyo
Contact Email
alejandra.arroyo@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1W 0BD
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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