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The journey has started

West Yorkshire Combined Authority

This public procurement record has 4 releases in its history.

Award

16 Sep 2025 at 11:17

Award Notice
Award

03 Feb 2023 at 18:39

Award Notice
Tender

11 Aug 2022 at 14:12

Tender Notice
Planning

28 Sep 2021 at 10:08

Planning Notice
Summary of the contracting process

The procurement process entitled "The journey has started" was orchestrated by the West Yorkshire Combined Authority, situated in Leeds, United Kingdom. This initiative falls under the services category, specifically focusing on advertising and marketing services. The procurement utilised a selective procurement method under a restricted procedure. The associated procurement lot was cancelled, while an award was made active on 5th September 2025, with McCann Erickson Central Limited securing the contract. The procurement's completion signifies a strategically planned process within the West Yorkshire region, aimed at enhancing integrated campaign briefs.

This tender provides substantial opportunities for businesses involved in advertising and marketing services, as it opens up avenues for high-value contracts with public sector entities. Companies proficient in campaign strategy, creative design, media relations and digital media integration are ideally positioned to benefit. The procurement framework initially allows for a sizeable contract valued at £444,652, indicating a robust growth potential for the businesses capable of meeting the quality and price criteria set forth by the West Yorkshire Combined Authority.

How relevant is this notice?

Notice Information

Notice Title

The journey has started

Notice Description

Integrated campaign brief

Lot Information

Lot 1

Integrated campaign brief

Renewal: The Framework will be for an initial two (2) year term with two 12-month optional extensions to be applied annually up to a maximum of two (2) years (maximum contract term of 4 years)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02e545
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/056870-2025
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
£2,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£2,444,652 £1M-£10M

Notice Dates

Publication Date
16 Sep 202511 months ago
Submission Deadline
12 Sep 2022Expired
Future Notice Date
1 Dec 2021Expired
Award Date
9 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
West Yorkshire Combined Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Postcode Area
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
5
Supplier Names

McCann Erickson Central Limited

McCann Erickson Central Limited t/a McCann Leeds

Steffco Ltd t/a Resource

The Ark Marketing & Media Ltd

Thompson Brand Partners Ltd

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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