Tender

AHG_000363 - Creative Marketing (strategic)

ANCHOR HANOVER GROUP

This public procurement record has 1 release in its history.

Planning

11 Nov 2021 at 15:35

Summary of the contracting process

The Anchor Hanover Group is currently in the planning stage of a procurement process, titled "AHG_000363 - Creative Marketing (strategic)," which falls under the category of marketing management consultancy services. This tender aims to establish an agency roster for creative services to support Anchor's marketing teams across its diverse product offerings, including retirement properties and care homes. The procurement method being utilised is a selective approach, with a tender submission deadline set for 3rd December 2021. The contract is expected to start on 1st April 2022, and it is located in Bradford, UK.

This tender presents substantial opportunities for businesses specialising in creative marketing and consultancy services. Agencies with expertise in integrated campaign planning, digital services, and strategic marketing will be well-positioned to compete effectively. Additionally, firms that can demonstrate a capability in recruitment marketing and talent acquisition will be particularly attractive, as the Anchor Hanover Group seeks to enhance its workforce capabilities alongside its product marketing. This is an excellent opportunity for businesses looking to expand their portfolio and client base within the public sector.

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How relevant is this notice?

Notice Title

AHG_000363 - Creative Marketing (strategic)

Notice Description

Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities. We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.

Lot Information

Lot 1

Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs. The deliverables may be subject to change and are as follows: - Integrated campaign planning, delivery and management - Advertising Creative - Digital Services - Strategic Marketing - Account services These elements will support the marketing of Anchors product portfolio: - Retirement properties for rent - Extra Care - Retirement Villages - Properties for sale - Care Homes In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets Additional information: The dates included in this PIN are estimated dates and may be subject to change.

Renewal: 1+1

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02f5c6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/028249-2021
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
£1
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Nov 20214 years ago
Submission Deadline
3 Dec 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ANCHOR HANOVER GROUP
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRADFORD
Postcode
BD1 2ST
Post Town
Bradford
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
TLE41 Bradford

Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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