Award

Enhance Core Website Visitor Experience In Line with Optimisation Plan

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 1 release in its history.

Award

09 Feb 2022 at 10:24

Summary of the contracting process

The West Midlands Growth Company Limited is seeking to enhance the visitor experience on the core website in alignment with its optimisation plan. This procurement, classed under "Web page editing software development services," is aimed at improving online visibility and content accessibility, particularly during the Games time in Birmingham. The procurement method used is a limited award procedure without prior publication, which has resulted in a sole supplier sourcing due to the protection of exclusive rights. Key dates include the award date, which was signed on 18th January 2022, and the process status is marked as complete.

This tender presents a unique opportunity for businesses that specialise in web development and user experience enhancement, particularly those with expertise in improving digital interactions for tourism-based platforms. Given that the contract has been awarded directly to New Mind Internet Consultancy Limited (T/A Simpleview Europe), businesses with a strong capability in website optimisation and a track record of working with incumbent suppliers may find opportunities for future collaborations or by showcasing their competitive offers in similar upcoming tenders within the sector.

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Notice Title

Enhance Core Website Visitor Experience In Line with Optimisation Plan

Notice Description

Online visibility and ease of access to quality content and information is essential to the positioning of Birmingham and the WM as a credible destination during Gamestime. User experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors over time.

Lot Information

Lot 1

The aim of this procurement is to have and online visibility and ease of access to quality content and information which is essential to the positioning of Birmingham and the WM as a credible destination during games time. The objective is to enhance user experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors overtime. A thorough website audit has been undertaken by our delivery partner CtConsults, within this document, they detail enhancements and technical modifications to the design, structure and user experience of the current visitbirmingham.com website. The delivery of such enhancements can only be undertaken by our incumbent web agency Simpleview - this is due to them being the architects of the software/code that needs to be modified to achieve these goals. For technical compatibility it is prudent that the IP held by Simple View allows the parent owner of that IP to do all service modifications to the website so as not to invalidate any warranties that are given.

Procurement Information

It is the intention of WMGC Ltd to directly award Simpleview this contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons. Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. In the case of this procurement competition is absent and only one supplier can provide the expertise required to produce the product or has capacity to complete on the scale required.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0314fd
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003682-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72212224 - Web page editing software development services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£39,170 Under £100K

Notice Dates

Publication Date
9 Feb 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Jan 20224 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Charlene Joseph
Contact Email
charlene.joseph@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG3 West Midlands

Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

NEW MIND INTERNET CONSULTANCY LIMITED (T/A SIMPLEVIEW EUROPE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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