Award

Public Relations Services

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 1 release in its history.

Award

17 Feb 2022 at 14:02

Summary of the contracting process

The West Midlands Growth Company Limited has recently concluded a tender process for Public Relations Services aimed at enhancing media coverage for trade, investment, tourism, and culture within the UK and West Midlands markets. This procurement, classified under services and specifically denoted by the CPV code for public relations services, followed an open procedure. Key dates include the date signed on February 17, 2021, while active awards encompass "Trade and Investment PR," valued at £384,650, and "Tourism and Culture PR," valued at £447,500. The procurement targeted markets in India, Australia, Canada, Singapore, Malaysia, and the UK, with delivery expected from the Birmingham area.

This tender presents significant opportunities for businesses in the public relations field, particularly those specialising in media relations, tourism promotion, and trade engagement. Companies with a robust background in digital and traditional media outreach, as well as experience in managing international campaigns, will be well-positioned to compete. Furthermore, small and medium-sized enterprises (SMEs) with proven creativity, effective project management capabilities, and a focus on delivering social value will find ample room for growth within this procurement process.

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Notice Title

Public Relations Services

Notice Description

The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media).

Lot Information

Trade and Investment PR

The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK. Activity is expected to cover: * ongoing media relations to generate coverage promoting trade and investment; * 15 mini proactive milestone campaigns; * hosting media and influencer visits; * press office support; * project management and client liaison; * evaluation, including monitoring of budget and KPIs; * creation of media assets and content where required. Additional information: An uplift to Lot 1 will be inline with Principles set in Regulation 72 PCR 2015 irrespective of value

Trade and Investment PR

The winning supplier will generate travel, tourism and cultural media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands in the leisure tourism, cultural tourism and business tourism sectors. For lot 2, these outputs must focus on securing high-quality consumer and trade media coverage, and influencer engagement, to help generate tourism opportunities in the following markets: India, Australia, Canada, UK. Activity is expected to cover: * ongoing media relations to generate coverage promoting tourism and culture; * 15 mini proactive milestone campaigns; * hosting media and influencer visits; * cultural and arts international campaign; * press office support; * creation of media assets and content where required; * project management and client liaison; * evaluation, including monitoring of budget and KPIs

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-031850
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/004532-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£832,150 £500K-£1M

Notice Dates

Publication Date
17 Feb 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Feb 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Ronny Tigere
Contact Email
ronny.tigere@wmgrowth.com
Contact Phone
+44 1212025057

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG3 West Midlands

Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
2
Supplier Names

FTI CONSULTING

MCCANN ERIKSON CENTRAL

Open Contracting Data Standard (OCDS)

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