Tender

Marketing & Social Media activities in the US, covering Beef, Lamb and Pork

AHDB

This public procurement record has 3 releases in its history.

TenderUpdate

05 May 2022 at 07:48

TenderUpdate

06 Apr 2022 at 10:08

Tender

01 Apr 2022 at 09:01

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) is currently seeking bids for a tender titled "Marketing & Social Media activities in the US, covering Beef, Lamb and Pork." This procurement, classified under marketing services (CPV code 79342000), aims to enhance the visibility and reputation of British quality meat within the US market. The tender, which has been extended to a new deadline of 16th May 2022 at midday, offers a contract for an initial year with two optional extensions. The total contract value is £70,000 per annum, potentially up to £210,000 if all extensions are exercised. The procurement is conducted via an open procedure, and the contract period is set to commence on 1st July 2022, concluding on 30th June 2025.

This tender presents significant opportunities for businesses that specialise in digital marketing and social media management, particularly those with experience targeting the US market. Agencies that can effectively engage audiences and drive interactions through channels such as Facebook, Instagram, and potentially LinkedIn would be well-suited to apply. Businesses adept at creating compelling content and managing communications with both trade media and event participation are encouraged to consider this tender, which is aimed at bolstering AHDB's outreach and alignment with their digital transformation goals.

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How relevant is this notice?

Notice Title

Marketing & Social Media activities in the US, covering Beef, Lamb and Pork

Notice Description

Alteration to closing date: Now 16th May at midday, changed from 5th May 2022. AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is PS70,000 per annum, a possible PS210,000 if all extensions are taken up, exclusive of VAT

Lot Information

Lot 1

AHDB are looking to appoint a Marketing partner to help us to: * Maximise and track engagement with AHDB's core target audience on social media * Encourage this target audience to make contact with AHDB for information and track their interaction with on social media * Increase and track participation to our events * Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract will be for 1 year with the option to extend 1+1

Renewal: Initial contract is for 1 year with the option to extend for a further 2 periods of 12 months each

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0328e3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011591-2022
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£210,000 £100K-£500K
Lots Value
£210,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 May 20224 years ago
Submission Deadline
5 May 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Jun 2022 - 30 Jun 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2LG
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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