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Media Services/CPN/PRO/2022

THE OPEN UNIVERSITY

This public procurement record has 3 releases in its history.

AwardUpdate

12 Dec 2025 at 10:37

Award Notice
Award

26 Jan 2023 at 12:33

Award Notice
Tender

12 Apr 2022 at 16:43

Tender Notice
Summary of the contracting process

The Open University, located in Milton Keynes (region UKJ12), has engaged in the procurement process for media services under the title "Media Services/CPN/PRO/2022." This process falls within the advertising and marketing services category, focusing on media strategy, planning, buying, econometrics modelling, and campaign optimisation. The procurement stage has progressed from tender initiation to contract updates, as of 12th December 2025. The services, which include both online and offline media channels, are delivered by OMD Group Limited, a large-scale supplier based in London. The contract period initially covered 1800 days and has been extended to 60 months to align with the University's strategic plans across the UK and internationally. The procurement method employed is a competitive negotiation that allows for selective engagement with suppliers, supported by electronic submission avenues introduced earlier for tender submissions.

This tender provides robust opportunities for businesses involved in advertising and marketing, particularly those capable of offering innovative media strategies and campaign optimisation across diverse channels. Organisations adept in econometrics modelling and media partnerships would find this procurement suitable, especially given its extension into significant market changes such as AI advancements and digital personalisation. Large-scale companies like OMD Group Limited have thrived within this competitive landscape, and potential suppliers can leverage this environment to foster partnerships that align with the increasing demands for technological integration and automation. The procurement could present growth prospects for firms looking to expand their media-related services, especially within the higher education sector—a domain characterised by shifting learner behaviours and competitive dynamics.

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Notice Information

Notice Title

Media Services/CPN/PRO/2022

Notice Description

The Open University (The OU) has tendered for the provision of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables.

Lot Information

Lot 1

This procurement included the following services:- Media strategy, planning and buying - all online and offline channels. Econometrics modelling Campaign optimisation

Renewal: The contract may be extended by up to 2 years

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-032ce9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/082336-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£70,000,000 £10M-£100M
Lots Value
£70,000,000 £10M-£100M
Awards Value
Not specified
Contracts Value
£152,500,000 £100M-£1B

Notice Dates

Publication Date
12 Dec 20259 months ago
Submission Deadline
13 May 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE OPEN UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MILTON KEYNES
Postcode
MK7 6AA
Postcode Area
Milton Keynes
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
TLJ12 Milton Keynes
Local Authority
Milton Keynes
Electoral Ward
Monkston
Westminster Constituency
Milton Keynes Central

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP LIMITED

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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