Award

Market Research Services Framework

THE BRITISH BROADCASTING CORPORATION (BBC)

This public procurement record has 2 releases in its history.

Award

11 Apr 2023 at 11:25

Tender

29 Apr 2022 at 16:24

Summary of the contracting process

The British Broadcasting Corporation (BBC) has completed the procurement process for a Market Research Services Framework. The framework is divided into three lots: Continuous Tracking Studies Research, Bespoke Audience Research Projects, and Children and Education Research. The total value of the framework agreement is £50,000,000, with Lot 1a valued at £42,100,000, Lot 1b at £6,520,000, and Lot 2 at £1,380,000. The contracts have been awarded to various suppliers for each lot, providing opportunities for businesses in the market research services category.

This procurement process by the BBC presents opportunities for businesses specialising in market research services to compete for contracts within specific research areas. The framework agreement allows for multiple suppliers to participate and deliver services over a four-year term. Businesses looking to grow in the media sector research industry can target the different lots based on their capabilities and expertise, positioning themselves competitively for future tender opportunities.

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Notice Title

Market Research Services Framework

Notice Description

The BBC has awarded a Framework Agreement for the delivery of Market Research Services. The Framework Agreement is divided into 3 separate Lots. Tenderers bid individually for either Lot 1a, Lot 1b or Lot 2 or a combination of them, where they met the Minimum Standards. The following includes the expected total value of spend for each Lot on the Framework Agreement, for the full Term (48 months). Lot 1a Continuous Tracking Studies Research - This Lot is targeted at meeting the BBC's most complex and strategic media sector research requirements, integrating behavioural (use and consumption) and perception (experience / satisfaction) and applying a leading edge of technological development in data collection and processing and brand tracking studies. Total value of PS42,100,000. Lot 1b Bespoke Audience Research Projects - This Lot is targeted at research studies that provide insight into people's usage of and attitudes to media products and services, drawing on input from a range of different demographic groups and geographical regions, including the requirement to sample harder to reach, niche and diverse audiences within any methodology. Total value of PS6,520,000. Lot 2 Children and Education Research - This Lot is targeted at research studies that provide insight into how children discover our content, how children find and consume media and who is influential in helping them choose. Total value of PS1,380,000. NB - the total values are not committed spend, and are therefore only an expectation of spend that could be made through the Framework Agreement.

Lot Information

Continuous Tracking Studies Research

This Lot is targeted at meeting the BBC's most complex and strategic media sector research requirements, integrating behavioural (use and consumption) and perception (experience / satisfaction) and applying a leading edge of technological development in data collection and processing and brand tracking studies.

Options: Price is not the only award criterion and all criteria are stated only in the procurement documents

Bespoke Audience Research Projects

This Lot is targeted at research studies that provide insight into people's usage of and attitudes to media products and services, drawing on input from a range of different demographic groups and geographical regions, including the requirement to sample harder to reach, niche and diverse audiences within any methodology.

Options: Price is not the only award criterion and all criteria are stated only in the procurement documents

Children and Education Research

This Lot is targeted at research studies that provide insight into how children discover our content, how children find and consume media and who is influential in helping them choose.

Options: Price is not the only award criterion and all criteria are stated only in the procurement documents

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0332a0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/010334-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£50,000,000 £10M-£100M
Lots Value
£50,000,000 £10M-£100M
Awards Value
Not specified
Contracts Value
£50,000,000 £10M-£100M

Notice Dates

Publication Date
11 Apr 20232 years ago
Submission Deadline
30 May 2022Expired
Future Notice Date
Not specified
Award Date
1 Mar 20232 years ago
Contract Period
1 Mar 2023 - 28 Feb 2027 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE BRITISH BROADCASTING CORPORATION (BBC)
Contact Name
Rob Overton
Contact Email
rob.overton@bbc.co.uk
Contact Phone
+44 1234567890

Buyer Location

Locality
LONDON
Postcode
W1A 1AA
Post Town
West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
West End
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
27
Supplier Names

2CV

BEANO STUDIOS

BMG RESEARCH

DIFFERENTOLOGY

DIPSTICKS RESEARCH

DJS RESEARCH

ESRO

EVERFI

FLOOD AND PARTNERS

GFK

HARRIS INTERACTIVE

HOOK RESEARCH

IPSOS MORI

JIGSAW RESEARCH

KANTAR MEDIA

MAGENTA RESEARCH

MEL RESEARCH

MTM LONDON

NIELSEN MEDIA RESEARCH

OXYGEN BRAND CONSULTING

SAUL PARKER CONSULTING LIMITED T/A THE GOOD SIDE

SHERBERT RESEARCH

TRINITY MCQUEEN

TRUTH CONSULTING

WALNUT

YONDER CONSULTING

YOUGOV

Open Contracting Data Standard (OCDS)

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