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West Midlands Trains Marketing tender

WEST MIDLANDS TRAINS LIMITED

This public procurement record has 2 releases in its history.

Award

26 Jan 2023 at 15:33

Award Notice
Tender

17 May 2022 at 10:54

Tender Notice
Summary of the contracting process

In 2023, West Midlands Trains Limited completed a tender for marketing services. The procurement involved four lots, including advertising, pay per click, search engine optimization, and consumer public relations and social media. The tender was organised by Department for Transport in the UK and followed a selective procurement method. The deadline for submissions was on 20th June 2022, and the contract award occurred on 17th January 2023.

This marketing tender by West Midlands Trains Limited provides growth opportunities for businesses in advertising, digital marketing, and PR sectors. Companies with expertise in media planning, pay per click management, SEO, and social media can compete for contracts to enhance the visibility and reach of West Midlands Trains' customer-facing brands. The selective procurement process allows for targeted engagement with suitable suppliers, creating a platform for tailored solutions and business expansion.

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Notice Information

Notice Title

West Midlands Trains Marketing tender

Notice Description

West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services. www.londonnorthwesternrailway.co.uk West Midlands Railway (WMR) - a regional train service for the West Midlands. www.westmidlandsrailway.co.uk This tender is for the following four lots:- Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips. Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth. Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites. Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.

Lot Information

Lot 1 - Advertising

Destination marketing, with the aim of stimulating leisure trips. The specific requirement will be:- 1. Media planning (including all traditional & digital media). 2. Strategic planning. 3. Media buying (including all traditional and digital media). 4. Digital Technology / Ad Operations time.

Lot 2 - Pay per click

1. Manage the ongoing pay per click accounts. 2. Develop and manage biding strategies for Google AdWords and Bing Ads along with campaign strategies. 3. Reporting - produce weekly, monthly, quarterly and annual reports.

Lot 3 - Search Engine Optimization

1. Facilitate the growth of visits to the West Midlands Trains websites for organic traffic through:- a) Ongoing search engine optimization management. b) Developing action plans grounded in insights. c) Activation / implementation through in-house team and cross-agency co-ordination. d) Reporting & analysis including helping to set realistic KPIs and showing trends with volume and quality of traffic generated.

Lot 4 - Consumer Public Relations and Social Media

1. Consumer Public Relations strategy & implementation. 2. Social media - community management of West Midlands Trains Facebook and Twitter channels via Orlo. 3. Reporting & Insights.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-033868
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/002459-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£8,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Jan 20233 years ago
Submission Deadline
20 Jun 2022Expired
Future Notice Date
Not specified
Award Date
17 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS TRAINS LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC4A 3AG
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLG West Midlands (England)
Local Authority
City of London
Electoral Ward
Castle Baynard
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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