West Midlands Trains Marketing tender

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-033868-2023-01-26T15:33:59Z",
    "date": "2023-01-26T15:33:59Z",
    "ocid": "ocds-h6vhtk-033868",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-033868",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "West Midlands Trains Marketing tender",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPVS",
                "id": "79340000-QA01",
                "description": "For broadcast avertising"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA02",
                "description": "For advertising on radio"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA03",
                "description": "For advertising on television"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA04",
                "description": "For advertising on the Internet"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA05",
                "description": "For advertising in cinemas"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA06",
                "description": "For advertising in newspapers"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA07",
                "description": "For advertising in magazines"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA08",
                "description": "For advertising on posters"
            },
            {
                "scheme": "CPVS",
                "id": "79340000-QA09",
                "description": "For advertising by means of coupons"
            }
        ],
        "mainProcurementCategory": "services",
        "description": "West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services. www.londonnorthwesternrailway.co.uk West Midlands Railway (WMR) - a regional train service for the West Midlands. www.westmidlandsrailway.co.uk This tender is for the following four lots:- Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips. Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth. Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites. Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.",
        "value": {
            "amount": 8000000,
            "currency": "GBP"
        },
        "lotDetails": {
            "maximumLotsAwardedPerSupplier": 4
        },
        "lots": [
            {
                "id": "1",
                "title": "Lot 1 - Advertising",
                "description": "Destination marketing, with the aim of stimulating leisure trips. The specific requirement will be:- 1. Media planning (including all traditional & digital media). 2. Strategic planning. 3. Media buying (including all traditional and digital media). 4. Digital Technology / Ad Operations time.",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "allowed"
                },
                "hasOptions": false,
                "status": "cancelled"
            },
            {
                "id": "2",
                "title": "Lot 2 - Pay per click",
                "description": "1. Manage the ongoing pay per click accounts. 2. Develop and manage biding strategies for Google AdWords and Bing Ads along with campaign strategies. 3. Reporting - produce weekly, monthly, quarterly and annual reports.",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "allowed"
                },
                "hasOptions": false,
                "status": "cancelled"
            },
            {
                "id": "3",
                "title": "Lot 3 - Search Engine Optimization",
                "description": "1. Facilitate the growth of visits to the West Midlands Trains websites for organic traffic through:- a) Ongoing search engine optimization management. b) Developing action plans grounded in insights. c) Activation / implementation through in-house team and cross-agency co-ordination. d) Reporting & analysis including helping to set realistic KPIs and showing trends with volume and quality of traffic generated.",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "allowed"
                },
                "hasOptions": false,
                "status": "cancelled"
            },
            {
                "id": "4",
                "title": "Lot 4 - Consumer Public Relations and Social Media",
                "description": "1. Consumer Public Relations strategy & implementation. 2. Social media - community management of West Midlands Trains Facebook and Twitter channels via Orlo. 3. Reporting & Insights.",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "allowed"
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKG"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKG"
                    }
                ],
                "relatedLot": "2"
            },
            {
                "id": "3",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKG"
                    }
                ],
                "relatedLot": "3"
            },
            {
                "id": "4",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKG"
                    }
                ],
                "relatedLot": "4"
            }
        ],
        "participationFees": [
            {
                "id": "1",
                "type": [
                    "document"
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "http://redirect.transaxions.com/events/BvffM",
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "suitability",
                    "description": "The Utilities Contracts Regulations 2016 (\"Regulations\") do not apply to us, between us or to this project. Neither the issue of an Invitation to Negotiate (\"ITN\") nor the selection of any bidder, nor any other document, contact or conduct in connection with this ITN constitutes any acceptance by us that the Regulations apply to the project covered by this ITN, create any liability, assumption of liability or legal relationship under the Regulations, or an agreement by us to abide by those Regulations. The ITN procurement process and any subsequent contract awarded will be subject to English law and the exclusive jurisdiction of the English courts. By participating in the any ITN process a Bidder agrees to be bound by the above conditions and limitations. This notice must be read in conjunction with the all instructions to Bidders contained within this document.",
                    "appliesTo": [
                        "supplier"
                    ]
                }
            ]
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            }
        ],
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2022-06-20T17:00:00+01:00"
        },
        "secondStage": {
            "invitationDate": "2022-07-18T00:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 180
            }
        },
        "hasRecurrence": false,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "reviewDetails": "West Midland Trains Ltd will incorporate a standstill period, following award of the contract. The period shall commence on the day following award notification, and shall be in accordance with the Utilities Contracts Regulations 2016, and all subsequent amendments and directives. At present, this standstill period shall be no less than 10 calendar days. This period allows unsuccessful tenders to seek further debriefing from West Midland Trains Ltd the Contract is entered into. The Utilities Contracts Regulations 2016 provide for aggrieved parties who have been harmed, or at risk of harm by a breach of the rules, to take action. Any such action must be brought within 30 day (or the first working day thereafter) of the date when the aggrieved party knew or ought reasonably have known about the alleged breach. Where a contract has not been entered into, the Court may order the setting aside of the award decision, or order the authority to amend any document and may award damages. If the Contract has been entered into, the Court may only award damages."
    },
    "parties": [
        {
            "id": "GB-FTS-52920",
            "name": "WEST MIDLANDS TRAINS LIMITED",
            "identifier": {
                "legalName": "WEST MIDLANDS TRAINS LIMITED"
            },
            "address": {
                "streetAddress": "2nd Floor,St Andrews House, 20 St. Andrew Street",
                "locality": "LONDON",
                "region": "UKG",
                "postalCode": "EC4A3AG",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Mark Ibbs",
                "email": "mark.ibbs@wmtrains.co.uk",
                "url": "http://redirect.transaxions.com/events/BvffM"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.westmidlandsrailway.co.uk",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-6043",
            "name": "Department for Transport",
            "identifier": {
                "legalName": "Department for Transport"
            },
            "address": {
                "locality": "London",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-COH-09860466",
            "name": "WEST MIDLANDS TRAINS LIMITED",
            "identifier": {
                "legalName": "WEST MIDLANDS TRAINS LIMITED",
                "id": "09860466",
                "scheme": "GB-COH"
            },
            "address": {
                "streetAddress": "2nd Floor,St Andrews House, 20 St. Andrew Street",
                "locality": "LONDON",
                "region": "UKG",
                "postalCode": "EC4A3AG",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "mark.ibbs@wmtrains.co.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.westmidlandsrailway.co.uk",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-09860466",
        "name": "WEST MIDLANDS TRAINS LIMITED"
    },
    "language": "en",
    "awards": [
        {
            "id": "002459-2023-1",
            "status": "active"
        },
        {
            "id": "002459-2023-2",
            "status": "active"
        }
    ],
    "contracts": [
        {
            "id": "002459-2023-1",
            "awardID": "002459-2023-1",
            "status": "active",
            "dateSigned": "2023-01-17T00:00:00Z"
        },
        {
            "id": "002459-2023-2",
            "awardID": "002459-2023-2",
            "status": "active",
            "dateSigned": "2023-01-17T00:00:00Z"
        }
    ]
}