Digital Marketing activities in Mexico covering Pork for AHDB

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-033a5b-2022-10-20T11:55:35+01:00",
    "date": "2022-10-20T11:55:35+01:00",
    "ocid": "ocds-h6vhtk-033a5b",
    "initiationType": "tender",
    "tender": {
        "id": "2021-546",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Digital Marketing activities in Mexico covering Pork for AHDB",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to: * Maximise and track engagement with AHDB's core target audience social media * Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media * Increase and track participation to our events * Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each. It is preferable that the supplier is based or has a commercial office in Mexico",
        "value": {
            "amount": 180000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work. * Identify opportunities for paid promotion through all social media channels * Identify audiences & targeting opportunities * Create & deliver a successful Social Media Content and Advertising Strategy * Ad budgeting & goal setting * Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc... * Day to day campaign management * Monthly Reporting, forecasting & budget spend * Offer advice & guidance for sponsored (boosted) ads * Social media paid ad marketing to include: Facebook & LinkedIn",
                "contractPeriod": {
                    "startDate": "2022-10-03T00:00:00+01:00",
                    "endDate": "2025-10-03T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Initial contract is for 1 year with the option to extend for a further 1+1. Extensions will be reviewed on an annual basis where new KPI targets will be set and agreed between both parties"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Technical",
                            "type": "quality",
                            "description": "60"
                        },
                        {
                            "name": "Pricing",
                            "type": "cost",
                            "description": "60"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "MX"
                    },
                    {
                        "region": "MX"
                    }
                ],
                "deliveryLocation": {
                    "description": "Mexico"
                },
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://defra.bravosolution.co.uk/",
        "communication": {
            "atypicalToolUrl": "https://defra.bravosolution.co.uk/"
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2022-07-07T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 180
            }
        },
        "awardPeriod": {
            "startDate": "2022-07-07T13:00:00+01:00"
        },
        "bidOpening": {
            "date": "2022-07-07T13:00:00+01:00",
            "address": {
                "streetAddress": "AHDB HQ"
            },
            "description": "Procurement Manager"
        },
        "hasRecurrence": false,
        "contractTerms": {
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        }
    },
    "parties": [
        {
            "id": "GB-FTS-4830",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "Stoneleigh Park",
                "locality": "Kenilworth",
                "region": "UKG13",
                "postalCode": "CV8 2LZ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "telephone": "+44 2476478600",
                "email": "sarah.waters@ahdb.org.uk",
                "url": "https://defra.bravosolution.co.uk/"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://defra.bravosolution.co.uk/",
                "buyerProfile": "https://defra.bravosolution.co.uk/",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Agriculture and Horticulture"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-30423",
            "name": "Defra",
            "identifier": {
                "legalName": "Defra"
            },
            "address": {
                "streetAddress": "Nobel House 17 Smith Square",
                "locality": "London",
                "postalCode": "SW1P 3JR",
                "countryName": "United Kingdom"
            },
            "roles": [
                "mediationBody"
            ]
        },
        {
            "id": "GB-FTS-66404",
            "name": "Perez Vega Consulting",
            "identifier": {
                "legalName": "Perez Vega Consulting"
            },
            "address": {
                "locality": "Reading",
                "region": "UKJ11",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-2657",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "Stoneleigh Park",
                "locality": "Kenilworth",
                "postalCode": "CV8 2TL",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-4830",
        "name": "AHDB"
    },
    "language": "en",
    "description": "Procurement Manager",
    "awards": [
        {
            "id": "029567-2022-2022-546-1",
            "relatedLots": [
                "1"
            ],
            "title": "Digital Marketing activities in Mexico",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-66404",
                    "name": "Perez Vega Consulting"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "029567-2022-2022-546-1",
            "awardID": "029567-2022-2022-546-1",
            "title": "Digital Marketing activities in Mexico",
            "status": "active",
            "value": {
                "amount": 180000,
                "currency": "GBP"
            },
            "dateSigned": "2022-10-03T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 9
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 9
            },
            {
                "id": "3",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 9
            }
        ]
    },
    "links": [
        {
            "rel": "canonical",
            "href": "https://defra.bravosolution.co.uk/"
        }
    ]
}