Award

Home Group Media Buying Agency Services 2022

HOME GROUP

This public procurement record has 2 releases in its history.

Award

17 Jan 2023 at 14:26

Tender

15 Aug 2022 at 14:45

Summary of the contracting process

The Home Group is seeking innovative media buying agency services for its national programme of new build homes marketed under the Persona Homes brand. The contract aims to support the marketing team in acquiring leads for the right homes cost-effectively. The procurement is in the award stage, with a value of £2,425,335 GBP. The buying organisation is Home Group located in Newcastle Upon Tyne, United Kingdom. The procurement method is an open procedure.

This tender by Home Group for media buying services presents an opportunity for businesses in the advertising and marketing industry to collaborate on delivering targeted media campaigns for a national housing programme. Companies offering expertise in media purchasing, customer service, and digital marketing strategies are well-suited to compete. Interested businesses need to meet the specified quality and price criteria and complete the necessary documentation by the deadline to secure a competitive advantage in the tender evaluation.

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Notice Title

Home Group Media Buying Agency Services 2022

Notice Description

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our national programme of new build homes marketed under the Persona Homes brand. The main purpose of the contract is to support the marketing team to achieve their targets in acquiring leads for the right homes in a cost effective manner. At a hight level, the agency will be responsible for all media purchase on our behalf of our team, although 'portals' are not included.

Lot Information

Lot 1

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our national programme of new build homes marketed under the Persona Homes brand. The main purpose of the contract is to support the marketing team to achieve their targets in acquiring leads for the right homes in a cost effective manner. At a high level, the agency will be responsible for all media purchase on our behalf of our team, although 'portals' are not included.

Renewal: 2+1+1

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-035be0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001418-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£2,425,335 £1M-£10M
Lots Value
£2,425,335 £1M-£10M
Awards Value
Not specified
Contracts Value
£2,425,335 £1M-£10M

Notice Dates

Publication Date
17 Jan 20233 years ago
Submission Deadline
16 Sep 2022Expired
Future Notice Date
Not specified
Award Date
7 Nov 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
HOME GROUP
Contact Name
Mrs Laura Herbert
Contact Email
laura.herbert@homegroup.org.uk
Contact Phone
+44 1916079679

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE12 8ET
Post Town
Newcastle upon Tyne
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)

Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

FOCUS ON MEDIA

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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