Notice Information
Notice Title
Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign
Notice Description
The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support "Multiply", the government's new PS560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills.
Lot Information
Lot 1
The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support "Multiply", the government's new PS560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills. WMCA are looking to commission a supplier or partnership of suppliers, with direct-to-consumer experience and a strong track record of delivering high quality impact evaluations. The supplier(s) will design and deliver: * a behavioural marketing and communications campaign that engages adults across the WMCA area in improving their numeracy skills * resources and coordinated support for training providers and other stakeholders involved in Multiply * A robust evaluation that evidences 'what works' in engaging adults in improving their numeracy skills, in order to inform future programmes and policy. The contract will begin in October 2022 and end in March 2025, and will require the contact(s) to: * Extract key audience insights and build actionable personas from data and research. * Develop and deliver a behaviourally-led campaign to engaging adults in activities that develop their maths skills. * Create a suite of marketing and engagement collateral, for use by the CA and its partners, to achieve this strategy. * Deploy those assets to maximum effect through a well targeted media strategy. * Proactively work with and support a range of training providers and other stakeholders involved in Multiply to deliver messages and assets * Robustly evaluate the impact and effectiveness of the campaign - providing interim evaluation reports in March 23 and March 24, and a final evaluation report in March 25 - to shape the ongoing campaign and inform future programmes and policy.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-035e8b
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/022494-2022
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £520,000 £500K-£1M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 15 Aug 20223 years ago
- Submission Deadline
- 15 Sep 2022Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- WEST MIDLANDS COMBINED AUTHORITY
- Contact Name
- Jessica Brydon
- Contact Email
- jessica.brydon@wmca.org.uk
- Contact Phone
- +44 3453036760
Buyer Location
- Locality
- BIRMINGHAM
- Postcode
- B19 3SD
- Post Town
- Birmingham
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG3 West Midlands
- Small Region (ITL 3)
- TLG31 Birmingham
- Delivery Location
- TLG West Midlands (England)
-
- Local Authority
- Birmingham
- Electoral Ward
- Newtown
- Westminster Constituency
- Birmingham Ladywood
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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