This public procurement record has 5 releases in its history.

Award

08 Mar 2023 at 10:41

TenderUpdate

26 Oct 2022 at 16:22

Tender

26 Oct 2022 at 16:14

TenderUpdate

14 Oct 2022 at 12:52

Planning

13 Oct 2022 at 16:56

Summary of the contracting process

Transport for London is seeking companies to bid for their Brand Licensing & Development contract. The contract aims to commercialize TfL's brand and intellectual property in various consumer product categories within the UK and internationally. The procurement stage is currently in the planning phase, with the tender set to be launched via TfL's e-tendering system. The opportunity involves the management and development of TfL's brand licensing programme and offers an initial contract duration of 3 years, extendable for a further 2 years. The deadline for expressions of interest is 26th October 2022.

The Brand Licensing & Development contract with Transport for London presents a lucrative opportunity for businesses in the advertising and marketing services industry. Companies suited to compete for this contract should have experience in managing brand licensing programmes and developing consumer product ranges. The contract requires creativity and expertise in promoting iconic brands across different consumer markets. The procurement process highlights TfL's commitment to expanding its brand presence globally and establishing strategic partnerships with exciting product offerings.

How relevant is this notice?

Notice Title

TFL 96033 - TfL Brand Licensing & Development

Notice Description

This is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from PS7,875,562 to PS15,000,000. Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.

Lot Information

Lot 1

This is for the delivery of Transport Trading Limited's Brand Licensing and Development contract. IMG will manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its Intellectual Property (IP) across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The procurement process was conducted to appoint a single agency to manage and develop the TfL Licensing programme. A procedure applicable to the open procedure took place. Whereby any supplier/agency could bid for the opportunity. The top 3 suppliers from ITT stage were invited to a presentation stage. The conclusion of the procurement identified a preferred supplier who the contract has been awarded too. Additional information: The ITT stage was weighted Technical 70% and Commercial 30%. Stage 2 was weighted the following: Technical from ITT stage carried through and weighted to 25%, ITT commercial carried through and weighted to 40% for stage 2 and presentation stage weighted 35%.

Options: The contract was awarded for an initial 3 year term with the option to extend for a further 2 years on a yearly basis. 3 years +1 year+1 year. Maximum duration of 5 years.

Renewal: The Contract will be awarded for an initial duration of 3 years with the option to extend for a further 2 years on a +1+1 basis. (3 years +1 year+ 1 year)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-037592
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/006700-2023
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342200 - Promotional services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Mar 20233 years ago
Submission Deadline
5 Dec 2022Expired
Future Notice Date
26 Oct 2022Expired
Award Date
9 Feb 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
Transport for London
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE10 0ES
Postcode Area
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI5 Outer London - East and North East
Small Region (ITL 3)
TLI51 Bexley and Greenwich
Delivery Location
TLI London

Local Authority
Greenwich
Electoral Ward
Greenwich Peninsula
Westminster Constituency
Greenwich and Woolwich

Supplier Information

Number of Suppliers
1
Supplier Name

International Management Group

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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