Award

Digital Media Buying Services

UNIVERSITY OF CUMBRIA

This public procurement record has 2 releases in its history.

Award

14 Mar 2024 at 16:16

Tender

20 Oct 2022 at 12:11

Summary of the contracting process

The University of Cumbria has completed a tender process for Digital Media Buying Services. The procurement aimed to find a media agency to handle TV, Cinema, OOH, and digital advertising campaigns. The University sought a partner to manage brand, student-specific, and course-specific campaigns. The award has been granted to Havas People Ltd. The contract value is £500,000, expiring on March 14, 2024.

This tender presents an opportunity for media agencies specializing in Advertising and Marketing services to grow their business. Businesses with expertise in managing digital, social, and traditional media campaigns would be well-suited to compete. The University of Cumbria, as the buying organisation, sought a supplier to deliver insight-led campaigns with creative impact and performance-driven metrics to support their student recruitment efforts.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Digital Media Buying Services

Notice Description

University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.

Lot Information

Digital Media Buying

Lot 1 Paid Media

Renewal: Contract can be extended for a further year ( based on performance)

Digital Media Buying Traditional Media

Digital Media buying Services

Renewal: Contract can be extend for 1 further year ( based on performance)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-037761
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/008260-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£500,000 £500K-£1M

Notice Dates

Publication Date
14 Mar 20241 years ago
Submission Deadline
18 Nov 2022Expired
Future Notice Date
Not specified
Award Date
14 Mar 20241 years ago
Contract Period
9 Jan 2023 - 8 Jan 2025 2-3 years
Recurrence
3 years

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF CUMBRIA
Additional Buyers

EUROPEAN UNION

Contact Name
Not specified
Contact Email
Not specified
Contact Phone
Not specified

Buyer Location

Locality
N/A
Postcode
N/A
Post Town
Not specified
Country
Not specified

Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
TLD12 East Cumbria

Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

HAVAS PEOPLE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-037761-2024-03-14T16:16:10Z",
    "date": "2024-03-14T16:16:10Z",
    "ocid": "ocds-h6vhtk-037761",
    "initiationType": "tender",
    "tender": {
        "id": "23-06",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Digital Media Buying Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.",
        "value": {
            "amount": 500000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "title": "Digital Media Buying",
                "description": "Lot 1 Paid Media",
                "contractPeriod": {
                    "startDate": "2023-01-09T00:00:00Z",
                    "endDate": "2025-01-08T23:59:59Z"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Contract can be extended for a further year ( based on performance)"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                }
            },
            {
                "id": "2",
                "title": "Digital Media Buying Traditional Media",
                "description": "Digital Media buying Services",
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Contract can be extend for 1 further year ( based on performance)"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKD12"
                    },
                    {
                        "region": "UKD12"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKD12"
                    },
                    {
                        "region": "UKD12"
                    }
                ],
                "relatedLot": "2"
            }
        ],
        "submissionMethod": [
            "written"
        ],
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2022-11-18T12:00:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "awardPeriod": {
            "startDate": "2022-11-18T12:00:00Z"
        },
        "bidOpening": {
            "date": "2022-11-18T12:00:00Z"
        },
        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "recurrence": {
            "description": "3 years"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-66445",
            "name": "University of Cumbria",
            "identifier": {
                "legalName": "University of Cumbria"
            },
            "address": {
                "streetAddress": "Fusehill Street",
                "locality": "Carlisle",
                "region": "UKD12",
                "postalCode": "CA4 8DS",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "dawn.davidson@cumbria.ac.uk",
                "url": "http://in-tendhost.co.uk/universityofcumbria"
            },
            "roles": [
                "reviewBody"
            ],
            "details": {
                "url": "http://www.cumbria.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-172",
            "name": "European Union",
            "roles": [
                "funder"
            ]
        },
        {
            "id": "GB-FTS-107913",
            "name": "Havas People Ltd",
            "identifier": {
                "legalName": "Havas People Ltd"
            },
            "address": {
                "locality": "Kent",
                "region": "UK",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-66445",
        "name": "University of Cumbria"
    },
    "language": "en",
    "awards": [
        {
            "id": "008260-2024-23-06-1",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-107913",
                    "name": "Havas People Ltd"
                }
            ]
        }
    ],
    "planning": {
        "budget": {
            "finance": [
                {
                    "id": "1",
                    "description": "23-06",
                    "financingParty": {
                        "name": "European Union",
                        "id": "GB-FTS-172"
                    },
                    "relatedLots": [
                        "1",
                        "2"
                    ]
                }
            ]
        }
    },
    "contracts": [
        {
            "id": "008260-2024-23-06-1",
            "awardID": "008260-2024-23-06-1",
            "status": "active",
            "value": {
                "amount": 500000,
                "currency": "GBP"
            },
            "dateSigned": "2024-03-14T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "value": 6
            },
            {
                "id": "2",
                "measure": "smeBids",
                "value": 0
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "value": 2
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "value": 0
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "value": 6
            }
        ]
    }
}