Planning

Student Brand Ambassadors

FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE

This public procurement record has 1 release in its history.

Planning

04 Nov 2022 at 10:27

Summary of the contracting process

The Foreign, Commonwealth & Development Office (FCDO) has initiated a tender for a communications campaign titled "Student Brand Ambassadors." The procurement falls under the services category, specifically for advertising campaign services. The tender is at the planning stage, with a focus on engaging young people aged 18-25 to promote safety measures during overseas travel. The FCDO aims to efficiently procure services to increase engagement with government advice among young travelers. The deadline for future notices regarding this procurement is set for 5th December 2022.

This tender by FCDO presents an opportunity for businesses in the advertising and marketing services industry to engage in a government-led campaign targeting young travelers. Companies specializing in advertising services aimed at youth demographics or travel safety could find this tender well-suited for their expertise. Participating in this tender could lead to business growth opportunities and partnerships with a prominent government authority focusing on enhancing communication with a specific target audience.

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Notice Title

Student Brand Ambassadors

Notice Description

The Foreign, Commonwealth & Development Office (FCDO) has a requirement for a communications campaign to engage young people (18-25 years) and to influence them to read our Travel Advice, sign-up to email alerts, buy appropriate travel insurance and take personal responsibility for their safety overseas. The FCDO is keen to understand how we can best communicate with young people, in a way that resonates, to substantially increase their engagement with government advice. A clear goal is to reach young people travelling to party-type destinations, on gap years, doing adventure tourism and where they may undertake risky type activities overseas such as quad-biking for which they may not have the appropriate travel insurance. We are exploring options and ways to procure these services efficiently. As part of our early market engagement, we are issuing this Request for information to understand supply market capability and perspectives. The aim of the RFI is to help inform future contracting opportunities for a potential tender and to gauge the interest and ability of suppliers to provide this service. Your input will help inform our procurement strategy and sourcing options.

Lot Information

Lot 1

The FCDO is keen to understand how we can best communicate with young people, in a way that resonates, to substantially increase their engagement with government advice. A clear goal is to reach young people travelling to party-type destinations, on gap years, doing adventure tourism and where they may undertake risky type activities overseas such as quad-biking for which they may not have the appropriate travel insurance. We are exploring options and ways to procure these services efficiently. Your input will help inform our procurement strategy and sourcing options.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-037f10
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/031186-2022
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Nov 20223 years ago
Submission Deadline
Not specified
Future Notice Date
5 Dec 2022Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE
Contact Name
Not specified
Contact Email
cpg.enquiries@fcdo.gov.uk
Contact Phone
+44 2070080932

Buyer Location

Locality
LONDON
Postcode
SW1A 2AH
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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