Strategic Brand Development and Guardianship

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-038959-2023-04-21T10:12:02+01:00",
    "date": "2023-04-21T10:12:02+01:00",
    "ocid": "ocds-h6vhtk-038959",
    "description": "Tender documents will be available via eTenderWales at: https://etenderwales.bravosolution.co.uk/ Please refer to project_51862 and ITT_99369 - Strategic Brand Development and Guardianship to obtain the tender documentation. Any tenderer queries and responses and any circulars that may be issued during the tender period are to be communicated exclusively via the eTenderWales portal only. All responses will be shared with all tenderers unless the query is deemed confidential or commercially sensitive. (WA Ref:130970)",
    "initiationType": "tender",
    "tender": {
        "id": "C000713.00",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Strategic Brand Development and Guardianship",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "The Welsh Government has declared a climate change emergency and we're here to change the way Wales travels. We want to inspire people to think differently about the way they travel and for walking, wheeling, cycling, and travelling by public transport to be their preferred choice. We have already made a big impact on many people's lives, and this will continue as we develop a sustainable, integrated transport network across Wales. Our aim is to increase the number of journeys by active travel or public transport by 40% by 2040. This is the target set in the Welsh Government's strategy for the future of transport in Wales - Llwybr Newydd: the Wales Transport Strategy 2021. We know what we need to achieve, and we have a clear mission, vision, and values. We also know that changing the way we travel isn't about one big statement. It's about us all making changes, big and small, in the coming years. Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We're implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows. We're building a bilingual, customer-focused, and multimodal brand that's trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family. This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand's status and increase engagement with our key audiences.",
        "value": {
            "amount": 1000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We're implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows. We're building a bilingual, customer-focused, and multimodal brand that's trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family. This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand's status and increase engagement with our key audiences. We are looking to appoint a partner to help us build our brand and deliver the requirements of this contract with the following key areas of focus, but not limited to: Strategic brand development and creative direction Brand management and guardianship Brand identity and standards Research and insight Specialist expertise",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Option to extend for up to two(2) period(s) of 12 months each"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Understanding of our requirements",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Proposed strategic approach",
                            "type": "quality",
                            "description": "15"
                        },
                        {
                            "name": "Effectiveness of the proposed approach",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Understanding us and our strategic ambitions",
                            "type": "quality",
                            "description": "15"
                        },
                        {
                            "name": "Understanding of TfW's target audiences",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Proposed team",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "type": "price",
                            "description": "30"
                        }
                    ]
                },
                "options": {
                    "description": "Option to extend for up to two periods of 12 months each."
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://etenderwales.bravosolution.co.uk",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "contractTerms": {
            "performanceTerms": "Please refer to the Tender Documentation.",
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2023-01-09T12:00:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en",
                "cy"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "awardPeriod": {
            "startDate": "2023-01-10T12:00:00Z"
        },
        "bidOpening": {
            "date": "2023-01-10T12:00:00Z"
        },
        "hasRecurrence": false,
        "amendments": [
            {
                "id": "1",
                "unstructuredChanges": [
                    {
                        "oldValue": {
                            "date": "2023-01-09T12:00:00Z"
                        },
                        "newValue": {
                            "date": "2023-01-16T12:00:00Z"
                        },
                        "where": {
                            "section": "IV.2.2",
                            "label": "Time limit"
                        }
                    },
                    {
                        "oldValue": {
                            "date": "2023-01-10T12:00:00Z"
                        },
                        "newValue": {
                            "date": "2023-01-17T08:00:00Z"
                        },
                        "where": {
                            "section": "IV.2.7",
                            "label": "Conditions for opening of tenders"
                        }
                    }
                ],
                "description": "TfW have considered the time constraints faced by Tenderers and have decided to extend the deadline for submission of bids by a week. The new deadline for return of tenders electronically via eTender Wales is set for noon on Monday 16th January 2023."
            }
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-4225",
            "name": "Transport for Wales",
            "identifier": {
                "legalName": "Transport for Wales"
            },
            "address": {
                "streetAddress": "3 Llys Cadwyn, Taff Street",
                "locality": "Pontypridd",
                "region": "UKL",
                "postalCode": "CF37 4TH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2921673434",
                "email": "procurement@tfw.wales",
                "url": "https://etenderwales.bravosolution.co.uk"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "url": "http://tfw.wales",
                "buyerProfile": "https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "MINISTRY",
                        "description": "Ministry or any other national or federal authority, including their regional or local subdivisions"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Transport"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-111",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-80801",
            "name": "uned studio",
            "identifier": {
                "legalName": "uned studio"
            },
            "address": {
                "streetAddress": "96 Lavernock Road",
                "locality": "Penarth",
                "region": "UK",
                "postalCode": "CF643QF",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 7813330606"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-4225",
        "name": "Transport for Wales"
    },
    "language": "en",
    "awards": [
        {
            "id": "011436-2023-C000713.00-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-80801",
                    "name": "uned studio"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "011436-2023-C000713.00-1",
            "awardID": "011436-2023-C000713.00-1",
            "status": "active",
            "value": {
                "amount": 600000,
                "currency": "GBP"
            },
            "dateSigned": "2023-03-23T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 6
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 5
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 6
            }
        ]
    }
}