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The Provision of Digital Marketing Services

City of Glasgow College

This public procurement record has 3 releases in its history.

Award

23 May 2024 at 11:47

Award Notice
Tender

30 Jan 2024 at 15:59

Tender Notice
Planning

12 Jan 2023 at 11:43

Planning Notice
Summary of the contracting process

The City of Glasgow College has completed a tender process for the provision of Digital Marketing Services under the CPV classification of Marketing services. The college sought a Digital Marketing Partner to assist in student recruitment, commercial income generation, and brand building. The contract, with a value of £400,000 in GBP, was signed on May 22, 2024. Big Think Agency is the active supplier for this contract.

This tender presents an opportunity for businesses specialising in digital marketing services to engage with City of Glasgow College's strategic marketing activities. The College aims to enhance its student recruitment, commercial income generation, and brand awareness efforts through this partnership. Businesses focusing on advertising, social media marketing, SEO/SEM, and campaign performance reporting are well-suited to compete in this tender process.

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Notice Information

Notice Title

The Provision of Digital Marketing Services

Notice Description

The College's Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College's in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.

Lot Information

Lot 1

The College's Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College's in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.

Renewal: The contract has an option to extend for a further 12 months

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0396d9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/016299-2024
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£400,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£400,000 £100K-£500K

Notice Dates

Publication Date
23 May 20242 years ago
Submission Deadline
29 Feb 2024Expired
Future Notice Date
31 Mar 2023Expired
Award Date
22 May 20242 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
City of Glasgow College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G4 0RF
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North East

Supplier Information

Number of Suppliers
1
Supplier Name

Big Think Agency

Further Information

Open Contracting Data Standard (OCDS)

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