Notice Information
Notice Title
City of Wolverhampton College Advertising and Marketing Services
Notice Description
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
Lot Information
Lot 1
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers. The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers. This will include, but is not limited to: * Campaign planning to allocated budget * Media buying * Account management * Offering a process for the college to provide campaign artwork * Advice and guidance on optimising ad artwork and copy * Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money
Options: 36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-03adf5
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/030123-2023
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- £106,147 £100K-£500K
Notice Dates
- Publication Date
- 12 Oct 20232 years ago
- Submission Deadline
- 17 Apr 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 11 Oct 20232 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- CITY OF WOLVERHAMPTON COLLEGE
- Contact Name
- Not specified
- Contact Email
- dassa@wolvcoll.ac.uk
- Contact Phone
- +44 1902317517
Buyer Location
- Locality
- WOLVERHAMPTON
- Postcode
- WV14 6BT
- Post Town
- Wolverhampton
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG3 West Midlands
- Small Region (ITL 3)
- TLG39 Wolverhampton
- Delivery Location
- TLG West Midlands (England), TLG3 West Midlands
-
- Local Authority
- Wolverhampton
- Electoral Ward
- Bilston North
- Westminster Constituency
- Wolverhampton South East
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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