Award

Provision of Media Buying Strategy

CONSTRUCTION INDUSTRY TRAINING BOARD

This public procurement record has 1 release in its history.

Award

21 Mar 2023 at 14:05

Summary of the contracting process

The Construction Industry Training Board (CITB) has completed a tender process for the provision of a Media Buying Strategy, aiming to appoint an agency to handle various campaigns. The expected budget is £500,000 per year, with individual campaign spends around £50,000. Crafted Media Limited has been awarded the contract by CITB for the media buying services.

This procurement opportunity by CITB presents a chance for media agencies experienced in advertising consultancy services to expand their business. The tender process has reached the award stage, with Crafted Media Limited winning the contract worth £1,500,000. Businesses specialised in maximising return on investment in media buying strategies could benefit from engaging with CITB for future opportunities.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Provision of Media Buying Strategy

Notice Description

CITB are looking to appoint a media buying and strategy agency that will support various campaigns throughout each year. CITB's expected annual media budget is 500k per annum, the majority of campaigns will have spend values of PS50k, we are looking to secure an agency who are used to working with similar budgets and can focus on maximising our return on investment

Lot Information

Lot 1

CITB are looking to appoint a media buying and strategy agency that will support various campaigns throughout each year. CITB's expected annual media budget is 500k per annum, the majority of campaigns will have spend values of PS50k, we are looking to secure an agency who are used to working with similar budgets and can focus on maximising our return on investment. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/A88YG567G9

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03b4ba
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/008163-2023
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341100 - Advertising consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,500,000 £1M-£10M

Notice Dates

Publication Date
21 Mar 20232 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Mar 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CONSTRUCTION INDUSTRY TRAINING BOARD
Contact Name
Grant Carr
Contact Email
grant.carr@gov.sscl.com
Contact Phone
+44 3004567000

Buyer Location

Locality
PETERBOROUGH
Postcode
PE2 8TY
Post Town
Peterborough
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH4 Cambridgeshire and Peterborough
Small Region (ITL 3)
TLH41 Peterborough
Delivery Location
Not specified

Local Authority
Peterborough
Electoral Ward
Fletton and Stanground
Westminster Constituency
North West Cambridgeshire

Supplier Information

Number of Suppliers
1
Supplier Name

CRAFTED MEDIA

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03b4ba-2023-03-21T14:05:17Z",
    "date": "2023-03-21T14:05:17Z",
    "ocid": "ocds-h6vhtk-03b4ba",
    "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. To view this notice, please click here: <a href=\"https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=769813543\" target=\"_blank\">https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=769813543</a> GO Reference: GO-2023321-PRO-22361915",
    "initiationType": "tender",
    "tender": {
        "id": "PROC2022018",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Provision of Media Buying Strategy",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341100",
            "description": "Advertising consultancy services"
        },
        "mainProcurementCategory": "services",
        "description": "CITB are looking to appoint a media buying and strategy agency that will support various campaigns throughout each year. CITB's expected annual media budget is 500k per annum, the majority of campaigns will have spend values of PS50k, we are looking to secure an agency who are used to working with similar budgets and can focus on maximising our return on investment",
        "lots": [
            {
                "id": "1",
                "description": "CITB are looking to appoint a media buying and strategy agency that will support various campaigns throughout each year. CITB's expected annual media budget is 500k per annum, the majority of campaigns will have spend values of PS50k, we are looking to secure an agency who are used to working with similar budgets and can focus on maximising our return on investment. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/A88YG567G9",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "deliveryLocation": {
                    "description": "UNITED KINGDOM"
                },
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure"
    },
    "awards": [
        {
            "id": "008163-2023-PROC2022018-1",
            "relatedLots": [
                "1"
            ],
            "title": "CITB Media Buying",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-77977",
                    "name": "Crafted Media Limited"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-47557",
            "name": "Construction Industry Training Board",
            "identifier": {
                "legalName": "Construction Industry Training Board",
                "id": "United Kingdom"
            },
            "address": {
                "streetAddress": "www.citb.co.uk",
                "locality": "Peterborough",
                "region": "UK",
                "postalCode": "PE2 8TY",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Grant Carr",
                "telephone": "+44 3004567000",
                "email": "grant.carr@gov.sscl.com"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.citb.co.uk",
                "buyerProfile": "http://www.citb.co.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "EU_INSTITUTION",
                        "description": "European institution/agency or international organisation"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "04",
                        "description": "Economic affairs"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-77977",
            "name": "Crafted Media Limited",
            "identifier": {
                "legalName": "Crafted Media Limited",
                "id": "06662635"
            },
            "address": {
                "streetAddress": "Hyde Park House, Crown Street",
                "locality": "Ipswich",
                "region": "UK",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-47558",
            "name": "Construction Industry Training Board",
            "identifier": {
                "legalName": "Construction Industry Training Board"
            },
            "address": {
                "streetAddress": "www.citb.co.uk",
                "locality": "Peterborough",
                "postalCode": "PE2 8TY",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 3004567000",
                "email": "grant.carr@gov.sscl.com"
            },
            "roles": [
                "reviewBody"
            ],
            "details": {
                "url": "http://www.citb.co.uk"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-47557",
        "name": "Construction Industry Training Board"
    },
    "contracts": [
        {
            "id": "008163-2023-PROC2022018-1",
            "awardID": "008163-2023-PROC2022018-1",
            "title": "CITB Media Buying",
            "status": "active",
            "value": {
                "amount": 1500000,
                "currency": "GBP"
            },
            "dateSigned": "2023-03-13T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 4
            }
        ]
    },
    "language": "en"
}