Tender

Market Research for Brand and Reputation Audits

UNIVERSITY OF WARWICK

This public procurement record has 1 release in its history.

Tender

30 Mar 2023 at 14:01

Summary of the contracting process

The University of Warwick has initiated a tender for Market Research for Brand and Reputation Audits. This tender falls under the services category, with a contract value of £150,000 in GBP. The procurement stage is currently active, with a tender period ending on 26th April 2023. The University is the buying organisation and is located in Coventry, United Kingdom. The contract involves analysing perceptions among various stakeholders and shaping future PR and marketing strategies.

This tender by the University of Warwick provides an opportunity for businesses in the marketing services industry to compete for a contract to conduct Brand and Reputation Audits. Companies specializing in market research, direct marketing, and marketing management consultancy services would be well-suited to bid for this opportunity. Interested businesses should take note of the tender deadline of 26th April 2023 and the requirement to submit written proposals as part of the open procurement procedure initiated by the University.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Market Research for Brand and Reputation Audits

Notice Description

The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required. In order to express interest in this opportunity please go to the University of Warwick In-Tend supplier portal (https://in-tendhost.co.uk/universityofwarwick).The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 201

Lot Information

Lot 1

The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03b765
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/009323-2023
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Mar 20232 years ago
Submission Deadline
26 Apr 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
18 Jun 2023 - 19 Jun 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF WARWICK
Contact Name
Hardeep Khatkar
Contact Email
hardeep.khatkar@warwick.ac.uk
Contact Phone
+44 2476524349

Buyer Location

Locality
COVENTRY
Postcode
CV4 7EZ
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG33 Coventry
Delivery Location
TLG33 Coventry

Local Authority
Coventry
Electoral Ward
Wainbody
Westminster Constituency
Coventry South

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-03b765-2023-03-30T15:01:29+01:00",
    "date": "2023-03-30T15:01:29+01:00",
    "ocid": "ocds-h6vhtk-03b765",
    "description": "Please refer to http://in-tendhost.co.uk/universityofwarwick for further information and to express interest. You will be able to download the full tender documents from this site. Any queries in relation to this requirement should be directed to the University of Warwick via the correspondence functionality of the In-tend system. Failure to do so may result in queries being excluded from the procedure.The University expressly reserves the rights:i) Not to award any contract as a result of this procurement process commenced by publication of this notice.ii) To make whatever changes it may see fit to the content and structure of the tendering competition.iii) To award (a) contract(s) in respect of any part(s) of the [services] covered by this notice; andiv) To award contract(s) in stages.Under no circumstances will the University be liable for any costs incurred by candidates.The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 2015 (as amended) and its procurement activities are not subject to the Public Contracts Regulations 2015 or the obligations under the European Public Procurement Directives, including the European Remedies Directive. Advertisement of any contract in the Official Journal of the European Union or Contracts Finder is at the sole discretion of the University and is undertaken on a voluntary basis with no implied obligation to comply with the procurement legislation.",
    "initiationType": "tender",
    "tender": {
        "id": "HK-02-23-UOW-REPUTATIONAUDIT-AP",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Market Research for Brand and Reputation Audits",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required. In order to express interest in this opportunity please go to the University of Warwick In-Tend supplier portal (https://in-tendhost.co.uk/universityofwarwick).The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 201",
        "value": {
            "amount": 150000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required.",
                "contractPeriod": {
                    "startDate": "2023-06-19T00:00:00+01:00",
                    "endDate": "2026-06-19T23:59:59+01:00"
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "allowed"
                },
                "hasOptions": false,
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79310000",
                        "description": "Market research services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342100",
                        "description": "Direct marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKG33"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "written"
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2023-04-26T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "awardPeriod": {
            "startDate": "2023-04-26T12:00:00+01:00"
        },
        "bidOpening": {
            "date": "2023-04-26T12:00:00+01:00"
        },
        "hasRecurrence": false,
        "contractTerms": {
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        }
    },
    "parties": [
        {
            "id": "GB-FTS-78493",
            "name": "University of Warwick",
            "identifier": {
                "legalName": "University of Warwick"
            },
            "address": {
                "streetAddress": "Sir William Lyons Road",
                "locality": "Coventry",
                "region": "UKG33",
                "postalCode": "CV4 7EZ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Hardeep Khatkar",
                "telephone": "+44 2476524349",
                "email": "hardeep.khatkar@warwick.ac.uk",
                "url": "https://in-tendhost.co.uk/universityofwarwick/aspx/Home"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://warwick.ac.uk/insite/",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-2444",
            "name": "University of Warwick",
            "identifier": {
                "legalName": "University of Warwick"
            },
            "address": {
                "locality": "Coventry",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-78493",
        "name": "University of Warwick"
    },
    "language": "en"
}