Notice Information
Notice Title
2023 British Council APAC media buy
Notice Description
This is in regards to the invitation for bids for the British Council tender project - 2023 British Council APAC media buy. This invitation to tender will share information with interested parties to bid for the provision of media buy services across multiple locations in APAC region. The British Council expect to award framework contracts across 4 lots. British Council forecast to spend an estimated PS5-6 million per annum to cover its media buying requirements. The expected duration of the contract is two or three years with an option for an extension.
Lot Information
CE
The objective is to look for a regional boutique digital media buy agency for Cultural Engagement (CE) marketing across the Asia and Pacific region including China to provide online media planning, buying, social media advertising, influencer marketing, SEM, and consultancy services. The agency should be able to allocate resources and run short-term, tactical campaigns with small budgets and with quick turnaround time. CE Marketing includes our work in English Programmes, Education, and Arts, covering B2B and B2C campaigns with specific target segments like English teachers or education stakeholders. The focus area include:1. Media:a. Digital media planning and buying for social and SEM and local channels when requiredb. Programmatic and retargeting advertisingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. B2B & B2C marketing campaignse. Influencer marketing2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard
Renewal: an option up to an additional 2 extensions of one year each
ExamsThe objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
Renewal: an option for an extension for an additional one year
EnglishThe objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.)d. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning
Renewal: an option for an extension for an additional one year
China Exams- Media strategy and planning- Media planning and execution- Content recommendationrefer to full pack of tender document to find more business requirement
Renewal: an option up to an additional 2 extensions of one year each
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-03bd44
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/034100-2023
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Large, SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- £14,540,000 £10M-£100M
Notice Dates
- Publication Date
- 17 Nov 20232 years ago
- Submission Deadline
- 18 May 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 17 Nov 20232 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- BRITISH COUNCIL
- Contact Name
- Ahmed Akram
- Contact Email
- ahmed.akram@britishcouncil.org
- Contact Phone
- Not specified
Buyer Location
- Locality
- SINGAPORE
- Postcode
- N/A
- Post Town
- Not specified
- Country
- Not specified
-
- Major Region (ITL 1)
- Not specified
- Basic Region (ITL 2)
- Not specified
- Small Region (ITL 3)
- Not specified
- Delivery Location
- Not specified
-
- Local Authority
- Not specified
- Electoral Ward
- Not specified
- Westminster Constituency
- Not specified
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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