This public procurement record has 5 releases in its history.

Award

08 Apr 2024 at 10:05

Award

20 Dec 2023 at 16:06

Tender

09 Jun 2023 at 12:05

Tender

09 Jun 2023 at 12:05

Planning

22 May 2023 at 12:05

Summary of the contracting process

The British Library, in collaboration with DCMS Museums and Galleries and other charitable organisations, is leading a procurement for the "002162 Digital Advertising and Specialist Marketing Support Framework." This procurement is aimed at delivering specialist media buying advertising and marketing services. The primary contracting authorities include the British Library, British Museum, City of London Corporation, Museum of London, and others in the cultural events, museums, and galleries sector. The procurement method is selective with a focus on quality criteria, with the framework agreement aiming to source a minimum of two to four suppliers per specialist area.

This tender presents opportunities for businesses in the advertising and marketing services sector to compete for contracts that require expertise in digital advertising, digital production, SEO & PPC, retail, fundraising, community marketing, and education marketing. Small and medium-sized enterprises (SMEs) with experience in media buying and marketing within the arts and culture sector are well-suited for this opportunity. The British Library is the buying organisation, and the procurement stage is in the planning phase, with key dates indicating an active status for the framework agreement.

How relevant is this notice?

Notice Information

Notice Title

002162 Digital Advertising and Specialist Marketing Support Framework

Notice Description

The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A

Lot Information

Traditional Media Buying Advertising and Planning Framework

The British Library is leading a collaborative procurement with Department for Digital, Media Culture and Sport Arms Length Bodies (in the Museums and Galleries sector) as well as other similar charities. The framework will be split into two lots, a traditional and digital media buying lot and a specialist media lot. The purpose is to drive onsite exhibition, events and permanent visitor attraction visits as well as online visitor traffic and transactions. Selected service providers must have a solid experience in media buying and an understanding and knowledge of the different target audiences within the arts and culture sector across a wide range of activities. You are invited to attend a supplier information event on Tuesday 6th June 11am - 12.30pm in the Chaucer Room, Knowledge Centre, British Library, Euston Road, London. If you are interested in attending this event to find out more about this procurement please email andy.kemp@bl.uk by Friday 2nd June 12pm with details of your attendees. As space is limited only two attendees are allowed form each organisation.

Specialist Media Buying and Marketing Framework

The British Library is leading a collaborative procurement with Department for Digital, Media Culture and Sport Arms Length Bodies (in the Museums and Galleries sector) as well as other similar charities. The framework will be split into two lots, a traditional and digital media buying lot and a specialist media lot. The purpose is to drive onsite exhibition, events and permanent visitor attraction visits as well as online visitor traffic and transactions. Selected service providers must have a solid experience in media buying and an understanding and knowledge of the different target audiences within the arts and culture sector across a wide range of activities. You are invited to attend a supplier information event on Tuesday 6th June 11am - 12.30pm in the Chaucer Room, Knowledge Centre, British Library, Euston Road, London. If you are interested in attending this event to find out more about this procurement please email andy.kemp@bl.uk by Friday 2nd June 12pm with details of your attendees. As space is limited only two attendees are allowed form each organisation.

Lot 1

The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A With the permission of the British Library as Contract Managers, any charitably funded organisation working in the cultural events, museums and galleries sector or Government funded public body will have access to this Framework Agreement. The purpose of this procurement is to source a minimum of two and maximum of four suppliers per specialist area demonstrating the capability and capacity to deliver services providing the optimal mix of quality and cost across the different aspects of digital advertising and specialist marketing support within the current landscape described below. The specialist areas are split into:- Digital Advertising Digital Production SEO & PPC Other Digital Services Retail Fundraising Community marketing Education marketing

Options: 1 x 12 month optional extension

Renewal: 1 x 12 month optional 12 month extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03ce2f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011221-2024
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£4,000,000 £1M-£10M
Lots Value
£4,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£20,000,000 £10M-£100M

Notice Dates

Publication Date
8 Apr 20242 years ago
Submission Deadline
10 Jul 2023Expired
Future Notice Date
9 Jun 2023Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled, Planned
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Library
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
NW1 2DB
Postcode Area
North West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified

Local Authority
Camden
Electoral Ward
St Pancras & Somers Town
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
10
Supplier Names

ANYTHING IS POSSIBLE MEDIA LIMITED

23RED LIMITED

Anything is Possible

AKA LIMITED

Altair Media Ltd

Crafted Media Limited

Four Marketing and Media

INFLUENCE DIGITAL LIMITED

Krow

Williams Commerce

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...