Notice Information
Notice Title
Creative marketing and advertising agency services
Notice Description
The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.
Lot Information
Lot 1
The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.
Renewal: The proposed contract duration for the procurement of these Services shall be for an initial term of three years followed by possible yearly extensions, up to 2 years maximum. i.e., 3+1+1
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-03dcf3
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/035187-2023
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Negotiated procedure with prior call for competition
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 29 Nov 20232 years ago
- Submission Deadline
- 28 Jul 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 22 Nov 20232 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- FIRST TRENITALIA WEST COAST RAIL LIMITED
- Contact Name
- Ruchiie Sehdev
- Contact Email
- ruchiie.sehdev@avantiwestcoast.co.uk
- Contact Phone
- +44 7773732843
Buyer Location
- Locality
- LONDON
- Postcode
- W2 1AF
- Post Town
- West London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI3 Inner London - West
- Small Region (ITL 3)
- TLI35 Westminster and City of London
- Delivery Location
- Not specified
-
- Local Authority
- Westminster
- Electoral Ward
- Hyde Park
- Westminster Constituency
- Cities of London and Westminster
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-03dcf3-2023-11-29T12:22:31Z",
"date": "2023-11-29T12:22:31Z",
"ocid": "ocds-h6vhtk-03dcf3",
"initiationType": "tender",
"tender": {
"id": "ocds-h6vhtk-03dcf3",
"legalBasis": {
"id": "32014L0025",
"scheme": "CELEX"
},
"title": "Creative marketing and advertising agency services",
"status": "complete",
"classification": {
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
},
"mainProcurementCategory": "services",
"description": "The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.",
"lots": [
{
"id": "1",
"description": "The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.",
"contractPeriod": {
"durationInDays": 1080
},
"hasRenewal": true,
"renewal": {
"description": "The proposed contract duration for the procurement of these Services shall be for an initial term of three years followed by possible yearly extensions, up to 2 years maximum. i.e., 3+1+1"
},
"submissionTerms": {
"variantPolicy": "notAllowed"
},
"hasOptions": false,
"status": "cancelled"
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UK"
},
{
"region": "UK"
}
],
"relatedLot": "1"
}
],
"participationFees": [
{
"id": "1",
"type": [
"document"
]
}
],
"submissionMethod": [
"electronicSubmission"
],
"submissionMethodDetails": "http://redirect.transaxions.com/events/4RGla",
"procurementMethod": "selective",
"procurementMethodDetails": "Negotiated procedure with prior call for competition",
"tenderPeriod": {
"endDate": "2023-07-28T16:00:00+01:00"
},
"submissionTerms": {
"languages": [
"en"
]
},
"hasRecurrence": false
},
"parties": [
{
"id": "GB-COH-10349442",
"name": "FIRST TRENITALIA WEST COAST RAIL LIMITED",
"identifier": {
"legalName": "FIRST TRENITALIA WEST COAST RAIL LIMITED",
"id": "10349442",
"scheme": "GB-COH"
},
"address": {
"streetAddress": "8th Floor, The Point, 37 North Wharf Road",
"locality": "LONDON",
"region": "UK",
"postalCode": "W2 1AF",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Ruchiie Sehdev",
"telephone": "+44 7773732843",
"email": "ruchiie.sehdev@avantiwestcoast.co.uk",
"url": "http://redirect.transaxions.com/events/4RGla"
},
"roles": [
"buyer"
],
"details": {
"url": "http://www.avantiwestcoast.co.uk",
"classifications": [
{
"scheme": "TED_CE_ACTIVITY",
"id": "RAILWAY_SERVICES",
"description": "Railway services"
}
]
}
},
{
"id": "GB-FTS-525",
"name": "High Court",
"identifier": {
"legalName": "High Court"
},
"address": {
"locality": "London",
"countryName": "United Kingdom"
},
"roles": [
"reviewBody"
]
}
],
"buyer": {
"id": "GB-COH-10349442",
"name": "FIRST TRENITALIA WEST COAST RAIL LIMITED"
},
"language": "en",
"awards": [
{
"id": "035187-2023-1",
"relatedLots": [
"1"
],
"status": "active"
}
],
"contracts": [
{
"id": "035187-2023-1",
"awardID": "035187-2023-1",
"status": "active",
"dateSigned": "2023-11-22T00:00:00Z"
}
]
}