Tender for the Provision of Media Buying & Paid Social Media Services

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-040bbd-2024-02-06T16:56:07Z",
    "date": "2024-02-06T16:56:07Z",
    "ocid": "ocds-h6vhtk-040bbd",
    "description": "See Invitation to Tender Document for all relevant information (WA Ref:138749)",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-040bbd",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Tender for the Provision of Media Buying & Paid Social Media Services",
        "status": "cancelled",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "S4C is seeking through this tender process to enter into one or more contract(s) for the supply of the following services. Tenders are invited for individual lots (contracts) or for a combination of lots (packages) as set out below. Lot 1: Advising, planning, booking and reviewing media campaigns to promote S4C content and services Lot 2: Advising, planning, booking and reviewing paid social media campaigns to promote S4C content and services",
        "value": {
            "amount": 213477,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "title": "Advising, planning, booking and reviewing media campaigns to promote S4C content and services",
                "description": "Advising, planning, booking and reviewing media campaigns to promote S4C content and services as described in more detail in the Invitation to Tender.",
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "12 months"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                }
            },
            {
                "id": "2",
                "title": "Advising, planning, booking and reviewing paid social media campaigns to promote S4C content and services",
                "description": "Advising, planning, booking and reviewing paid social media campaigns to promote S4C content and services as described in more details in the Invitation to Tender.",
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "12 months"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL"
                    },
                    {
                        "region": "UKL"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL"
                    },
                    {
                        "region": "UKL"
                    }
                ],
                "relatedLot": "2"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "http://sell2wales.gov.wales",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "contractTerms": {
            "performanceTerms": "Companies should be able to demonstrate a successful track record in media buying and paid social media services as well as a proven understanding of Wales and the Welsh media environment. Experience in television marketing and promotions would be an advantage.",
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2023-11-17T12:00:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en",
                "cy"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "awardPeriod": {
            "startDate": "2023-11-17T12:00:00Z"
        },
        "bidOpening": {
            "date": "2023-11-17T12:00:00Z"
        },
        "hasRecurrence": true,
        "recurrence": {
            "description": "3 years"
        },
        "amendments": [
            {
                "id": "1",
                "description": "Q&A Clarification / Egluro ymateb i gwestiwn To clarify the answer given to the following question: c. Is there's anything preventing an agency submitting in both Lots using the total budget allocation in both Lots under separate submissions? Please take the following as the correct answer: The total guide budget allocated in the brief is the total for the whole campaign. For the purpose of this tender process, if the agency is submitting for one Lot only, it would be expected to use its expertise to determine how much of the budget it should allocate towards that particular Lot. In reality, the agency would be expected to work with the other successful tenderer to decide how the total budget would be allocated between the media channels. I egluro yr ateb i'r cwestiwn canlynol: c. A oes unrhyw beth yn atal asiantaeth rhag cyflwyno yn y ddau Lot gan ddefnyddio cyfanswm y dyraniad cyllideb yn y ddau Lot o dan gyflwyniadau ar wahan? Cymerwch y canlynol fel yr ateb cywir: Cyfanswm y cyllideb a ddyrannwyd yn y briff yw cyfanswm yr ymgyrch gyfan. At ddibenion y broses dendro hon, os yw'r asiantaeth yn cyflwyno am un Lot yn unig, byddai disgwyl iddo ddefnyddio ei harbenigedd i benderfynu faint o'r gyllideb y dylai ei dyrannu tuag at y Lot penodol hwnnw. Mewn gwirionedd, byddai disgwyl i'r asiantaeth weithio gyda'r tendrwr llwyddiannus arall i benderfynu sut y byddai cyfanswm y gyllideb yn cael ei dyrannu rhwng sianeli'r cyfryngau."
            }
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-40671",
            "name": "S4C",
            "identifier": {
                "legalName": "S4C"
            },
            "address": {
                "streetAddress": "Canolfan S4C yr Egin, Heol y Coleg",
                "locality": "Caerfyrddin",
                "region": "UKL",
                "postalCode": "SA31 3EQ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 3305880402",
                "email": "manon.edwards-ahir@s4c.cymru",
                "url": "https://www.s4c.cymru/en/tenders/"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "url": "https://s4c.cymru",
                "buyerProfile": "https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0674",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "description": "A statutory corporation"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Media and broadcasting services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-111",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-40671",
        "name": "S4C"
    },
    "language": "en",
    "awards": [
        {
            "id": "003956-2024-N/a-1",
            "relatedLots": [
                "2"
            ],
            "title": "Advising, planning, booking and reviewing paid social media campaigns to promote S4C content and services",
            "status": "unsuccessful",
            "statusDetails": "discontinued"
        },
        {
            "id": "003956-2024-2",
            "relatedLots": [
                "1"
            ],
            "title": "Advising, planning, booking and reviewing media campaigns to promote S4C content and services",
            "status": "unsuccessful",
            "statusDetails": "discontinued"
        }
    ]
}