This public procurement record has 2 releases in its history.

Award

04 Oct 2024 at 12:53

Tender

18 Oct 2023 at 17:19

Summary of the contracting process

The public procurement process initiated by Transport for London (TfL) involves two main advertising concessions focused on Rail (including London Underground) and Bus Shelters. The procurement, categorised under advertising and marketing services, is in the tender stage with key deadlines, including the tender submission deadline set for 18th November 2023. TfL aims to secure new contracts to take effect from 1 April 2025, ensuring revenue streams continue seamlessly post the expiration of current agreements. The tender, divided into two lots, solicits bids for rights to advertise across various TfL rail services and bus shelters in Greater London. Both concessions are slated for a 96-month term, with an option to extend by up to 24 months at TfL's discretion, reflecting a long-term commitment and significant investment in the infrastructure.

This tender presents considerable opportunities for businesses in the advertising sector, particularly those with robust technical and financial capabilities. Companies specialising in Out of Home (OOH) advertising will find competitive prospects in offering solutions for both digital and traditional advertising assets, enhancing their market presence through access to high-traffic public transport networks. The long-term nature of the contract, combined with a shared revenue model, encourages sustained growth and stability for successful bidders. Larger entities with experience in handling significant capital expenditure projects would have an advantage, given the scale and diversity required to manage the assets efficiently. The engagement also promises significant social value, ensuring businesses can align their bid strategies with broader community and economic benefits.

How relevant is this notice?

Notice Title

TfL Concessions for Rail (Including London Underground) and Bus Shelters

Notice Description

It is not considered that any of the procurement regulations applied to this competition. However, on a voluntary basis, in order to run a transparent, auditable and fair process, TfL has conducted the procurement based on the requirements of the Concession Contracts Regulations 2016 (CCR).

Lot Information

Rail (including London Underground) Advertising Concession

The concession involves the right to sell and display advertising on all Rail stations and rolling stock on the following transport services: - London Underground - Elizabeth line - London Overground - Docklands Light Railway - Trams - Victoria Coach Station This consists of traditional assets of varying formats from 4 sheets to 96 sheets, as well as a range of digital assets including Digital 6 Sheets, Digital 12 Sheets, Escalator Panels, Escalator Ribbons, large scale Landmarks/Video Walls, and Digital Runways (integrated into platform edge doors). The concessionaire will be responsible for the posting/scheduling of adverts and the installation and maintenance of all advertising assets. Additional information: The contract will be for 96 months with option (at TfL's discretion) to extend by up to a further 24 months. For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The Advertising Commencement Date is 01 April 2025.

Bus Shelter Advertising Concession

The concession involves the right to sell and display advertising on TfL's bus shelter estate throughout the Greater London area. This consists of more than 4,700 bus shelters carrying 9,500 traditional paper advertising panels and 612 digital panels. The concessionaire will be responsible for posting adverts on the traditional poster panels, as well as the scheduling of adverts across the digital network. The maintenance and cleaning of the bus shelters is conducted by third parties, but the concessionaire will be responsible for the maintenance and cleaning of the traditional panels and the installation, maintenance, and cleaning of the digital advertising panels on the bus shelters. Additional information: The contract will be for 96 months with option (at TfL's discretion) to extend by up to a further 24 months. For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The Advertising Commencement Date is 01 April 2025.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-040d35
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/031887-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Award procedure with prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
£2,500,000,000 £1B-£10B
Awards Value
Not specified
Contracts Value
£3,385,800,000 £1B-£10B

Notice Dates

Publication Date
4 Oct 20241 years ago
Submission Deadline
18 Nov 2023Expired
Future Notice Date
Not specified
Award Date
10 Sep 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
Transport for London
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
2
Supplier Names

Global Outdoor Media Limited

JCDecaux UK Ltd

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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