Award

Global West Midlands Communications Campaigns

WEST MIDLANDS GROWTH COMPANY

This public procurement record has 2 releases in its history.

Award

31 Jan 2024 at 11:18

Tender

07 Nov 2023 at 19:06

Summary of the contracting process

The West Midlands Growth Company (WMGC) is inviting tenders for a 15-month programme of communications campaigns aimed at enhancing the region's profile and reputation to attract investment and tourism. The campaign, which will run from January 2024 to March 2025, will focus on narrative development, thought leadership, and press release creation. The procurement is for public relations services in the services category, with a contract value of £344,000. The contract has been awarded to Portland PR Limited.

This tender by WMGC presents opportunities for businesses in the public relations sector to provide services for communications campaigns that promote investment and tourism in the West Midlands. Companies with expertise in narrative development, thought leadership, and press release creation are well-suited to compete. The tender is in the award stage, with the contract signed on January 30, 2024, and an active status.

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Notice Title

Global West Midlands Communications Campaigns

Notice Description

WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 - March 2025.Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include 'aways on' direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes. The communications programme will build on the unprecedented exposure generated surrounding t

Lot Information

Lot 1

WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 - March 2025.Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include 'aways on' direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04169b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003177-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

79416100 - Public relations management services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
£390,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£344,000 £100K-£500K

Notice Dates

Publication Date
31 Jan 20242 years ago
Submission Deadline
7 Dec 2023Expired
Future Notice Date
Not specified
Award Date
30 Jan 20242 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY
Contact Name
Zoe Middleton
Contact Email
zoe.middleton@wmgrowth.co.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
N/A
Post Town
Not specified
Country
Not specified

Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
TLG3 West Midlands

Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

PORTLAND PR

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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