Tender

Managed Service Provider (MSP) - Ad Publishing

A T O C LTD

This public procurement record has 1 release in its history.

Tender

14 Nov 2023 at 12:07

Summary of the contracting process

The Rail Delivery Group (RDG) is seeking a Managed Service Provider (MSP) for online advertising services to drive revenue growth in the UK railway industry. The procurement is at the planning stage with an initial contract starting in March 2024. The tender, issued via RDG's system - Wax Digital, aims to streamline operations and drive innovation, with key requirements including Google certification, header bidding solution, live reporting, and GDPR compliance.

This tender presents an opportunity for Google Certified Publishing Partners with expertise in online advertising to compete for a long-term contract with RDG. Businesses capable of providing in-depth live reporting, GDPR compliance, and commercial and technical support will be well-suited to respond to this opportunity. The selective procurement method with prior competition call provides detailed submission terms and criteria for potential bidders to consider when preparing their bids.

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Notice Title

Managed Service Provider (MSP) - Ad Publishing

Notice Description

RDG seeks a Managed Service Provider (MSP) to enhance online advertising and achieve PS7 million in annual revenue growth over three years. RDG is a leading player in the UK railway industry, with high-traffic websites and apps. The MSP should be a Google Certified Publishing Partner, offer a header bidding solution, provide live reporting, and ensure GDPR compliance. This partnership aims to streamline operations and drive innovation, with an initial 3-year contract starting in March 2024. The tender will be issued by RDG's tendering system - Wax Digital. Access will be provided to bidders so they can access the tender documentation. If you are interested in responding to this notice, please do so via the link below: https://procurement.raildeliverygroup.com/

Lot Information

Lot 1

Rail Delivery Group (RDG) is a membership body representing interests of train operating companies in the United Kingdom. RDG intends to secure a Managed Service Provider (MSP) capable of delivering a comprehensive range of services including but is not limited to: 1. Google Certification and Expertise * Google Certified Publishing Partner (GCPP) * Google Multiple Customer Management (MCM) 2. In-House Campaign Management * Access to Google AdManager360 via 'Teams' 3. Advertising Solutions * Header Bidding for Web & Apps * In-Depth Live Reporting Dashboard 4. Account Management * Dedicated GMT Time Zone Account Manager * Commercial and Technical Support for GMT * Growth and Optimization 5. Identifying Opportunities * Technological Issue Resolution 6. Compliance and Performance * GDPR, CPRA, and CCPA Compliance * Service Excellence and KPI Measurement

Renewal: The option to extend will be for up to a further 2 years, either as whole or as increments of no less than six months

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-041996
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/033602-2023
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79300000 - Market and economic research; polling and statistics

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Nov 20232 years ago
Submission Deadline
14 Dec 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
A T O C LTD
Contact Name
Tosin Sanusi
Contact Email
tosin.sanusi@raildeliverygroup.com
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC1A 4HD
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
City of London
Electoral Ward
Aldersgate
Westminster Constituency
Cities of London and Westminster

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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