Award

GREAT Food and Drink - international market research

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

16 Nov 2023 at 16:37

Summary of the contracting process

The Department for Environment, Food & Rural Affairs (Defra) conducted a procurement process for "GREAT Food and Drink – international market research" services. The procurement method used was a limited Award procedure without prior publication of a call for competition. Kantar Public UK Limited was awarded the contract, valued at £182,557, signed on January 31, 2023. The procurement aimed to update perceptions of UK food and drink globally, assess awareness levels of UK food and drink abroad, and measure purchase intent and motivations for UK products.

This tender provides an opportunity for companies in the market research industry looking to expand their global reach. Businesses with expertise in market analysis and consumer behaviour research would be well-suited to compete in similar future tenders issued by Defra. Understanding international markets, consumer preferences, and product positioning are crucial for successful participation in similar procurement processes.

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Notice Title

GREAT Food and Drink - international market research

Notice Description

GREAT Food and Drink - international market research

Lot Information

Lot 1

Second wave of international research to update measurements of:
- Perceptions of UK food and drink, including overall food and drink culture, as well as key product categories e.g. spirits, meat, seafood, cheese
- Existing awareness of the UK's food and drink offer in-market
- Levels of current purchase intent for UK food and drink and relevant motivations and drivers to purchase.

Procurement Information

The requirement was competed last year with no bids received. Following on from this work Kantar completed, further work is required using the same baseline metrics to measure the success of the previous campaign.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-041a9c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/034000-2023
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£182,557 £100K-£500K

Notice Dates

Publication Date
16 Nov 20232 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
31 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Network Procurement
Contact Email
network.procurement@defra.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

KANTAR PUBLIC

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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