Award

Marketing Services for the York Enhanced Bus Partnership

CITY OF YORK COUNCIL

This public procurement record has 3 releases in its history.

Award

02 May 2024 at 14:19

TenderUpdate

15 Apr 2024 at 11:48

Tender

01 Dec 2023 at 13:20

Summary of the contracting process

The City of York Council is seeking marketing services for the York Enhanced Bus Partnership. This tender falls under the services category and aims to promote bus use within York through a comprehensive brand strategy. The procurement method is an open procedure. The buyer, City of York Council, has set a tender period ending on 5th January 2024 and an award period starting on the same date.

This tender provides an opportunity for creative agencies specialising in marketing to develop brand strategies for promoting bus usage in York. Businesses offering advertising, marketing, and consulting services targeted at enhancing public transport engagement would be ideal candidates to compete for this contract.

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Notice Title

Marketing Services for the York Enhanced Bus Partnership

Notice Description

Marketing Services for the York Enhanced Bus Partnership. City of York Council (the Council) are looking for a creative agency (the Provider) to help us to develop a brand strategy and assets to help deliver a new campaign to promote bus use within York (the Project). The campaign needs to address the whole picture, from choosing how to travel, getting to the bus stop, using the bus, the actual journey and arrival points - a complete circular experience of travel by bus. We will also target specific audiences for those populations where funding is being used to reduce fares.

Lot Information

Lot 1

Marketing Services for the York Enhanced Bus Partnership

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-042103
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/014233-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£199,500 £100K-£500K
Lots Value
£199,500 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 May 20241 years ago
Submission Deadline
5 Jan 2024Expired
Future Notice Date
Not specified
Award Date
28 Mar 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CITY OF YORK COUNCIL
Contact Name
Georgia Burgess
Contact Email
georgia.burgess@york.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
YORK
Postcode
YO1 6GA
Post Town
York
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
TLE21 York

Local Authority
York
Electoral Ward
Micklegate
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

BRIGHTSPARKS AGENCY

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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