Award

AWARDED CONTRACT 2023-646 AHDB Social Media requirements

AHDB (DEFRA NETWORK ETENDERING PORTAL)

This public procurement record has 2 releases in its history.

Award

16 Apr 2024 at 11:34

Tender

05 Dec 2023 at 08:46

Summary of the contracting process

The AHDB (Agriculture and Horticulture Development Board) has awarded a contract for social media marketing services. The contract is for a Social Media partner to deliver consumer-facing social media activity, with a focus on creative achievement of goals. The procurement was initiated through an open tender process. The contract was awarded to Lux Illuminating Brands Ltd. The total contract value is £5,000,000. The AHDB is based in Coventry, UK. The procurement stage is now complete, with the contract signed on 23rd February 2024.

This tender presents an opportunity for marketing and advertising companies to compete for providing social media services. Businesses experienced in social media management and creative campaigns would be well-suited to bid for this opportunity. The contract period is from 1st April 2024 to 31st March 2030, providing a long-term opportunity for growth and partnership with AHDB. The award criteria include both quality and price aspects, with a focus on achieving value for money. Businesses interested in long-term partnership and delivering quality social media services should consider engaging with AHDB in this tender process.

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Notice Title

AWARDED CONTRACT 2023-646 AHDB Social Media requirements

Notice Description

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

Lot Information

Lot 1

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0421a4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/012329-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£5,000,000 £1M-£10M
Lots Value
£5,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£5,000,000 £1M-£10M

Notice Dates

Publication Date
16 Apr 20241 years ago
Submission Deadline
22 Jan 2024Expired
Future Notice Date
Not specified
Award Date
23 Feb 20242 years ago
Contract Period
31 Mar 2024 - 31 Mar 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AHDB (DEFRA NETWORK ETENDERING PORTAL)
Contact Name
Sarah Waters
Contact Email
sarah.waters@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

LUX ILLUMINATING BRANDS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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